eServices

Revenue in the eServices market is projected to reach US$3.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.59%, resulting in a projected market volume of US$4.03m by 2028.
The Dating Services market is expected to show a revenue growth of 6.3% in 2025.0.
The Event Tickets market has a projected market volume of US$2.46m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$28.75 in 2024.
In the Dating Services market, the number of users is expected to amount to 197.9k users by 2028.
User penetration in the Dating Services market will be at 5.9% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Botswana is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Botswana are increasingly embracing eServices as a convenient and efficient way to access various products and services. With the rise of internet penetration and smartphone usage in the country, consumers are seeking digital solutions that offer convenience, speed, and accessibility. This has led to a growing demand for eServices across various sectors, including e-commerce, online banking, digital entertainment, and government services.

Trends in the market: One of the major trends in the eServices market in Botswana is the rapid growth of e-commerce. Online shopping platforms are gaining popularity among consumers, who appreciate the convenience of shopping from the comfort of their homes and the ability to access a wide range of products and services. This trend is further fueled by the increasing availability of online payment options and the expansion of logistics networks to facilitate fast and reliable delivery. Another emerging trend in the eServices market is the adoption of digital banking services. Banks in Botswana are investing in digital platforms and mobile banking apps to provide customers with convenient and secure access to their accounts, as well as a range of financial services such as money transfers, bill payments, and loan applications. This trend is driven by the desire for financial inclusion and the need for efficient banking services in a fast-paced digital world.

Local special circumstances: Botswana's relatively small population and geographic size present unique challenges and opportunities for the eServices market. While the market may not be as large as in some other countries, it offers a close-knit and engaged consumer base that is receptive to new technologies and digital solutions. This provides a favorable environment for eService providers to innovate and tailor their offerings to the specific needs and preferences of the local market.

Underlying macroeconomic factors: The development of the eServices market in Botswana is supported by several macroeconomic factors. The country has a stable and growing economy, with a strong focus on diversification and technological advancement. The government is actively promoting digital transformation through initiatives such as the National ICT Policy and the Digital Economy Strategy, which aim to enhance connectivity, digital skills, and the overall digital infrastructure in the country. These efforts create an enabling environment for the growth of the eServices market and attract investment from both local and international players. In conclusion, the eServices market in Botswana is experiencing significant growth and development driven by customer preferences for convenience and accessibility, as well as local special circumstances and underlying macroeconomic factors. As the market continues to evolve, it presents opportunities for both local and international eService providers to innovate and tap into the growing demand for digital solutions in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.