Sport Events - Belgium | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$178.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.84%, resulting in a projected market volume of US$191.50m by 2028.
In the Sport Events market, the number of users is expected to amount to 1.2m users by 2028.
User penetration will be 9.8% in 2024 and is expected to hit 9.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$155.30.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Belgium has seen significant growth in recent years, driven by customer preferences for live sporting experiences and the country's strong sporting culture.

Customer preferences: Belgians have a strong passion for sports, with football, cycling, and tennis being particularly popular. They enjoy attending live sporting events to cheer on their favorite teams and athletes, creating a vibrant and energetic atmosphere. Many Belgians also participate in sports themselves, further fueling the demand for sport events.

Trends in the market: One major trend in the Sport Events market in Belgium is the increasing popularity of niche and alternative sports. While football remains the most popular sport in the country, there is a growing interest in sports such as cycling, basketball, and motorsports. This trend is driven by a desire for variety and new experiences among sports fans. Another trend is the rise of women's sports. Women's football, basketball, and tennis have gained significant attention and support in recent years, with more women's sporting events being organized and attracting larger audiences. This trend reflects the growing recognition and appreciation of women's achievements in sports.

Local special circumstances: Belgium's central location in Europe and its well-developed infrastructure make it an attractive destination for international sporting events. The country has hosted major events such as the Tour de France, the European Football Championship, and the World Equestrian Games. These events not only attract local spectators but also bring in tourists from around the world, boosting the local economy and promoting Belgium as a sports destination.

Underlying macroeconomic factors: Belgium's strong economy and high disposable income levels contribute to the growth of the Sport Events market. Belgians have the financial means to attend sporting events and are willing to spend on tickets, merchandise, and food and beverages. Additionally, the government's support for sports and investment in sports infrastructure further encourages the development of the market. In conclusion, the Sport Events market in Belgium is thriving due to customer preferences for live sporting experiences, the popularity of niche and alternative sports, the rise of women's sports, the country's central location and infrastructure, and the strong macroeconomic factors. These factors create a favorable environment for the growth and development of the market, attracting both local and international participants and spectators.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.