The Event Tickets market in Belgium has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences have shifted towards experiential purchases, with consumers increasingly valuing experiences over material possessions. This trend has been observed worldwide, and Belgium is no exception.
Customer preferences: In Belgium, there is a growing demand for event tickets as consumers seek out unique experiences and memorable moments. Attending live events such as concerts, sports games, and theater performances has become a popular form of entertainment. This shift in consumer preferences can be attributed to several factors. Firstly, there is a desire for authentic experiences that cannot be replicated through digital means. Attending a live event allows individuals to immerse themselves in the atmosphere and connect with like-minded individuals. Additionally, social media has played a significant role in driving the popularity of event attendance. Sharing photos and videos from live events has become a common practice, with individuals seeking to showcase their experiences to their social networks.
Trends in the market: One of the key trends in the Event Tickets market in Belgium is the rise of online ticket platforms. These platforms provide a convenient and accessible way for consumers to purchase tickets to their favorite events. The ease of use and wide selection of events available on these platforms have contributed to their popularity. Furthermore, the emergence of mobile ticketing has made it even more convenient for consumers to access their tickets on the go. This trend is in line with the global shift towards digitalization and the increasing reliance on smartphones for various activities.
Local special circumstances: Belgium's rich cultural heritage and vibrant arts scene have contributed to the growth of the Event Tickets market. The country hosts a wide range of events, including music festivals, art exhibitions, and theater performances. This diverse offering attracts both local residents and tourists, further driving demand for event tickets. Additionally, Belgium's central location in Europe makes it a convenient destination for international artists and performers, leading to a steady flow of high-profile events.
Underlying macroeconomic factors: The growth of the Event Tickets market in Belgium is also influenced by underlying macroeconomic factors. The country has experienced stable economic growth in recent years, leading to increased disposable income among consumers. This has allowed individuals to allocate more of their budget towards leisure activities, including attending live events. Furthermore, Belgium's strong infrastructure and transportation network make it easy for individuals to travel within the country to attend events in different cities. In conclusion, the Event Tickets market in Belgium is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The demand for event tickets is driven by a desire for unique experiences, the convenience of online ticket platforms, and Belgium's vibrant arts scene. As the market continues to evolve, it is expected that digitalization and the demand for live experiences will continue to shape the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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