Event Tickets - Southeast Asia

Southeast Asia

Highlights

Revenue in the Event Tickets market is projected to reach US$1.43bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.13%, resulting in a projected market volume of US$1.62bn by 2028.
The Sport Events market has a projected market volume of US$605.90m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$33.43 in 2024.
In the Event Tickets market, the number of users is expected to amount to 45.2m users by 2028.
User penetration in the Event Tickets market will be at 6.2% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Southeast Asia has experienced significant growth in recent years, driven by changing customer preferences and favorable local special circumstances. Customer preferences in the region have shifted towards experiential consumption, with individuals increasingly valuing experiences over material possessions. This has led to a growing demand for event tickets, as people seek out opportunities to attend concerts, sporting events, festivals, and other live performances. Additionally, the rise of social media and the desire to share unique experiences with friends and followers has further fueled this trend. Trends in the market have also been influenced by the increasing availability and convenience of online ticketing platforms. These platforms have made it easier for consumers to browse and purchase tickets, eliminating the need to visit physical ticket outlets. The rise of mobile technology has further accelerated this trend, with many consumers now using their smartphones to purchase and store their tickets digitally. This has not only made the ticket buying process more convenient, but also allows for greater flexibility and spontaneity in attending events. Local special circumstances in Southeast Asia have also played a role in the development of the Event Tickets market. The region is home to a young and increasingly affluent population, who have more disposable income to spend on entertainment and leisure activities. Additionally, the growing middle class in countries such as Indonesia, Thailand, and Vietnam has contributed to the expansion of the market, as more individuals are able to afford tickets to events. Underlying macroeconomic factors have also supported the growth of the Event Tickets market in Southeast Asia. The region has experienced strong economic growth in recent years, leading to higher levels of disposable income and consumer spending. This has created a favorable environment for the entertainment industry, with event organizers and promoters able to attract larger audiences and command higher ticket prices. In conclusion, the Event Tickets market in Southeast Asia has experienced significant growth due to changing customer preferences, the availability of online ticketing platforms, favorable local special circumstances, and underlying macroeconomic factors. As the region continues to develop and the demand for unique experiences remains strong, it is expected that the market will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.