Event Tickets - Mexico

Mexico

Highlights

Revenue in the Event Tickets market is projected to reach US$859.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.24%, resulting in a projected market volume of US$938.60m by 2028.
The Sport Events market has a projected market volume of US$368.40m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$57.03 in 2024.
In the Event Tickets market, the number of users is expected to amount to 15.6m users by 2028.
User penetration in the Event Tickets market will be at 11.2% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Mexico has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Event Tickets market in Mexico have shifted towards more experiential and immersive events. Customers are increasingly looking for unique and memorable experiences, rather than simply attending traditional concerts or sporting events. This has led to a rise in demand for tickets to music festivals, cultural events, and niche sporting competitions. Additionally, customers are seeking convenience and ease of purchase, with online ticket platforms becoming increasingly popular. One of the key trends in the Event Tickets market in Mexico is the growing popularity of international events. As the country becomes more connected to the global market, there has been an increase in the number of international artists, performers, and sports teams visiting Mexico. This has resulted in a higher demand for tickets to these events, as fans are eager to experience world-class entertainment without having to travel abroad. Furthermore, the rise of social media and online streaming platforms has allowed fans to discover and follow international artists and performers more easily, further driving the demand for tickets. Local special circumstances also play a role in the development of the Event Tickets market in Mexico. The country has a rich cultural heritage and a vibrant arts scene, which contributes to the popularity of events such as music festivals, theater performances, and art exhibitions. Additionally, Mexico has a strong sporting culture, with a passionate fan base for sports such as soccer, boxing, and baseball. This creates a high demand for tickets to sporting events, especially when popular teams or athletes are involved. Underlying macroeconomic factors also influence the Event Tickets market in Mexico. The country has seen steady economic growth in recent years, resulting in an increase in disposable income for many Mexicans. This has led to a higher propensity to spend on leisure activities, including attending events and purchasing tickets. Additionally, the growth of the middle class in Mexico has expanded the potential customer base for the Event Tickets market, as more individuals have the means to participate in these activities. In conclusion, the Event Tickets market in Mexico is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers seek more experiential and immersive events, the demand for tickets to music festivals, cultural events, and niche sporting competitions has increased. The popularity of international events, the country's rich cultural heritage, and the passionate sports fan base further contribute to the growth of the market. Additionally, Mexico's steady economic growth and expanding middle class have provided individuals with the means to participate in these activities, driving the demand for event tickets.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.