Online Learning Platforms - Mexico

Mexico

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$671.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 14.83%, resulting in a projected market volume of US$1.17bn by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 28.4m users by 2028.
User penetration will be 17.0% in 2024 and is expected to hit 20.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$29.40.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest China.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Mexico is experiencing significant growth and development.

Customer preferences: Mexican customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The convenience of being able to access educational content from anywhere and at any time is a major factor driving the adoption of online learning platforms. Additionally, the variety of courses and subjects available on these platforms allows customers to choose the topics that are most relevant and interesting to them.

Trends in the market: One of the key trends in the Mexican online learning platforms market is the increasing demand for language learning courses. With Mexico being a popular tourist destination and having strong ties to the United States, there is a growing need for Mexicans to learn English and other foreign languages. Online learning platforms offer a convenient and affordable way for individuals to improve their language skills. Another trend is the rising popularity of professional development courses. As the job market becomes more competitive, individuals are seeking ways to enhance their skills and stay relevant in their industries. Online learning platforms provide a wide range of professional development courses that cater to different industries and job roles.

Local special circumstances: Mexico has a young and growing population, which creates a favorable environment for the online learning platforms market. Younger generations are more tech-savvy and comfortable with online learning, making them more likely to embrace these platforms. Additionally, Mexico has a large number of individuals who are unable to access traditional educational institutions due to geographical constraints or financial limitations. Online learning platforms offer an affordable and accessible alternative for these individuals to acquire knowledge and skills.

Underlying macroeconomic factors: Mexico's economy has been experiencing steady growth in recent years, which has led to an increase in disposable income for many individuals. This has made online learning platforms more affordable and accessible to a larger portion of the population. Furthermore, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Mexico. With the closure of schools and universities, many students and professionals turned to online platforms to continue their education and skill development. This shift in behavior is expected to have a long-lasting impact on the market, even after the pandemic subsides. In conclusion, the Online Learning Platforms market in Mexico is thriving due to customer preferences for convenience and flexibility, as well as the increasing demand for language learning and professional development courses. The young population and the accessibility of online platforms are also contributing to the market's growth. The macroeconomic factors of economic growth and the impact of the COVID-19 pandemic have further accelerated the adoption of online learning platforms in Mexico.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.