Sport Events - Mexico | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$368.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.97%, resulting in a projected market volume of US$398.20m by 2028.
In the Sport Events market, the number of users is expected to amount to 5.8m users by 2028.
User penetration will be 4.3% in 2024 and is expected to hit 4.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$63.68.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Mexico has been experiencing significant growth in recent years, driven by customer preferences for live sports experiences and the country's vibrant sporting culture.

Customer preferences: Mexican consumers have a strong affinity for sports, with a particular passion for football (soccer). The popularity of the Mexican national football team, as well as the country's top domestic league, Liga MX, has contributed to high demand for live football matches. In addition to football, other sports such as boxing, baseball, and basketball also have a dedicated fan base in Mexico.

Trends in the market: One of the key trends in the Mexican Sport Events market is the increasing number of international sporting events hosted in the country. Mexico has successfully hosted major sporting events such as the FIFA World Cup and the Olympic Games in the past, and continues to attract high-profile tournaments and competitions. This trend has not only boosted the local economy through increased tourism and spending, but has also elevated Mexico's status as a global sports destination. Another trend in the market is the growing popularity of sports tourism in Mexico. Many international visitors are drawn to the country's warm climate, diverse landscapes, and rich cultural heritage, making it an ideal destination for sports enthusiasts. The availability of world-class sports facilities and infrastructure further enhances Mexico's appeal as a sports tourism destination.

Local special circumstances: Mexico's geographical location and proximity to the United States also play a role in the development of the Sport Events market. The country's close ties with its northern neighbor have led to increased cross-border sports events and collaborations. Mexican sports teams often compete against American teams, creating a sense of regional rivalry and attracting a large audience from both countries.

Underlying macroeconomic factors: Mexico's growing middle class and rising disposable incomes have contributed to the expansion of the Sport Events market. As more people have the financial means to attend live sporting events, ticket sales and overall revenue in the industry have increased. Additionally, the government's investment in sports infrastructure and facilities has created opportunities for the growth of the market. In conclusion, the Sport Events market in Mexico is experiencing growth due to customer preferences for live sports experiences, the country's vibrant sporting culture, the hosting of international sporting events, the popularity of sports tourism, the proximity to the United States, and underlying macroeconomic factors such as the growing middle class and government investment in sports infrastructure.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.