Online Education - Mexico

Mexico

Highlights

Revenue in the Online Education market is projected to reach US$793.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.82%, resulting in a projected market volume of US$1.33bn by 2028.
The Online Learning Platform market has a projected market volume of US$671.20m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$31.54 in 2024.
In the Online Education market, the number of users is expected to amount to 31.6m users by 2028.
User penetration in the Online Education market will be at 18.8% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Mexico is experiencing significant growth due to various factors that are driving the demand for online learning platforms and courses.

Customer preferences: Customers in Mexico are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The ability to access educational content from anywhere and at any time is particularly appealing to individuals who have busy schedules or limited access to traditional educational institutions. Additionally, the wide range of courses available online allows customers to choose from a diverse selection of subjects and topics that cater to their specific interests and needs.

Trends in the market: One of the key trends in the online education market in Mexico is the increasing popularity of language learning courses. Mexico is a country with a strong emphasis on bilingualism, and many individuals are looking to improve their English language skills to enhance their career prospects. Online language learning platforms offer a convenient and cost-effective way for individuals to learn a new language at their own pace. Another trend in the market is the growing demand for professional development courses. As the job market becomes increasingly competitive, individuals are seeking opportunities to upgrade their skills and stay relevant in their industries. Online education platforms offer a wide range of professional development courses that cover topics such as project management, digital marketing, and data analysis. These courses provide individuals with the knowledge and skills they need to advance in their careers.

Local special circumstances: Mexico has a large population of young people who are eager to acquire new skills and improve their educational qualifications. The country has a high demand for education, but there are limited opportunities for higher education due to capacity constraints in traditional educational institutions. Online education provides a viable alternative for individuals who are unable to access traditional education or who are looking for more flexible learning options.

Underlying macroeconomic factors: Mexico is experiencing rapid technological advancements and increasing internet penetration rates. This has led to a greater adoption of online services, including online education. The government has also recognized the importance of online education in meeting the country's educational needs and has implemented initiatives to promote the development of online learning platforms. Additionally, the COVID-19 pandemic has accelerated the adoption of online education as traditional educational institutions were forced to close and shift to remote learning. This has further fueled the demand for online education in Mexico. In conclusion, the Online Education market in Mexico is experiencing significant growth due to the increasing customer preferences for flexible and convenient learning options, the popularity of language learning and professional development courses, the local special circumstances of limited access to traditional education, and the underlying macroeconomic factors of technological advancements and government support.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.