The Event Tickets market in Denmark has been experiencing steady growth in recent years, driven by changing customer preferences and the rise of digital platforms.
Customer preferences: Denmark has a strong culture of attending live events, such as concerts, sporting events, and theater performances. This has created a high demand for event tickets in the country. In addition, Danish consumers have shown a growing preference for convenience and digital experiences. As a result, online ticket sales have become increasingly popular, allowing customers to easily browse and purchase tickets from the comfort of their own homes.
Trends in the market: One of the key trends in the Event Tickets market in Denmark is the shift towards mobile ticketing. With the widespread use of smartphones, more and more consumers are opting for mobile ticketing options, which allow them to store their tickets digitally and easily access them on their phones. This trend has been further accelerated by the COVID-19 pandemic, as venues and event organizers have adopted contactless ticketing solutions to ensure the safety of attendees. Another trend in the market is the increasing popularity of bundled ticket packages. Event organizers are now offering packages that include tickets to multiple events or access to various attractions, providing customers with a more comprehensive and convenient experience. This trend has been successful in attracting a wider audience and encouraging repeat attendance.
Local special circumstances: Denmark has a strong tradition of supporting the arts and cultural events. The government provides subsidies and grants to many cultural institutions, which helps to keep ticket prices affordable for consumers. This support has been instrumental in driving the growth of the Event Tickets market in Denmark, as it ensures that a wide range of events are accessible to the general public.
Underlying macroeconomic factors: The strong economy and high disposable income levels in Denmark have also contributed to the growth of the Event Tickets market. With more disposable income, consumers are willing to spend on experiences, including attending live events. This has created a favorable environment for event organizers and ticketing platforms to thrive. In conclusion, the Event Tickets market in Denmark is experiencing growth due to changing customer preferences, such as the shift towards online and mobile ticketing, as well as the availability of bundled ticket packages. The strong government support for cultural events and the country's robust economy also play a significant role in driving the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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