The Event Tickets market in Croatia has been experiencing steady growth in recent years, driven by various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Event Tickets market in Croatia have been shifting towards unique and experiential events. Customers are increasingly seeking out events that offer a one-of-a-kind experience, such as music festivals, sports tournaments, and cultural exhibitions. This preference for unique experiences has led to a rise in demand for tickets to these types of events, driving growth in the market. Trends in the market have also played a significant role in the development of the Event Tickets market in Croatia. One notable trend is the increasing popularity of online ticket sales. With the advent of digital platforms and the convenience they offer, customers are now more inclined to purchase tickets online. This shift towards online ticket sales has not only made it easier for customers to access and purchase tickets but has also opened up new opportunities for event organizers to reach a wider audience. Another trend in the market is the growing demand for international events. Croatia, with its beautiful landscapes and vibrant culture, has become an attractive destination for international events such as music festivals and sports tournaments. This has not only boosted the tourism industry but has also fueled the demand for event tickets in the country. Local special circumstances have also contributed to the development of the Event Tickets market in Croatia. The country's rich cultural heritage and vibrant arts scene have made it a hub for various events, attracting both domestic and international audiences. Additionally, the government's support for the arts and entertainment industry through funding and infrastructure development has helped create a favorable environment for the growth of the Event Tickets market. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Croatia. The country's stable economy and increasing disposable income have allowed more people to participate in leisure activities and attend events. This has resulted in a higher demand for event tickets, driving the growth of the market. In conclusion, the Event Tickets market in Croatia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards unique and experiential events, the popularity of online ticket sales, the demand for international events, the country's rich cultural heritage, and the stable economy are all contributing to the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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