Market Insights Digital eServices Dating Services

Matchmaking - Croatia

Croatia

Revenue in the Matchmaking market is projected to reach US$2.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.77%, resulting in a projected market volume of US$2.21m by 2028.
In the Matchmaking market, the number of users is expected to amount to 42.5k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$51.56.
In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Matchmaking market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Croatia, like in many other countries, there has been a shift in customer preferences when it comes to finding a romantic partner. Traditional methods of matchmaking, such as introductions through family and friends, are becoming less common. Instead, people are turning to online dating platforms and matchmaking services to find their perfect match. This is due to the convenience and efficiency these platforms offer, allowing individuals to connect with potential partners from the comfort of their own homes.

Trends in the market: One of the key trends in the matchmaking market in Croatia is the rise of online dating platforms. These platforms provide a wide range of features and tools that make it easier for individuals to find compatible partners. From advanced search filters to personality matching algorithms, these platforms are designed to streamline the matchmaking process and increase the chances of finding a successful match. Another trend in the market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, allowing individuals to connect with like-minded individuals. For example, there are dating platforms specifically for professionals, seniors, or people with specific hobbies or interests. This trend reflects the growing demand for personalized matchmaking services that cater to individual preferences and needs.

Local special circumstances: Croatia, with its beautiful coastline and rich cultural heritage, is a popular tourist destination. This has led to an increase in the number of foreigners visiting the country, creating opportunities for cross-cultural matchmaking. Matchmaking services that specialize in connecting locals with foreigners have emerged to cater to this demand. These services provide a platform for individuals from different backgrounds to connect and potentially form lasting relationships.

Underlying macroeconomic factors: The growth of the matchmaking market in Croatia can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, individuals have more financial resources to invest in finding a romantic partner and are willing to pay for matchmaking services. Furthermore, Croatia has a high internet penetration rate, with a large portion of the population having access to the internet. This has facilitated the growth of online dating platforms and made them more accessible to a wider audience. The convenience and ease of use of these platforms have contributed to their popularity and the overall growth of the matchmaking market. In conclusion, the matchmaking market in Croatia is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the increasing popularity of niche dating services. The country's unique cultural and tourism landscape also contributes to the development of specialized matchmaking services. These trends are supported by underlying macroeconomic factors such as economic growth and high internet penetration rates.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.