Cinema Tickets - Malta

Malta

Highlights

Revenue in the Cinema Tickets market is projected to reach US$664.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.36%, resulting in a projected market volume of US$788.10k by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 35.2k users by 2028.
User penetration will be 7.4% in 2024 and is expected to hit 7.5% by 2028.
The average revenue per user (ARPU) is expected to amount to US$21.11.
In global comparison, most revenue will be generated China (US$6.96bn in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest Norway.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Tickets market in Malta has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Maltese consumers have shown a strong preference for cinema experiences, with a growing demand for movie tickets. This can be attributed to several factors. Firstly, the rise of streaming platforms has made it easier for consumers to access movies and TV shows from the comfort of their own homes. However, many people still value the unique experience of watching a film on the big screen, with the immersive sound and visual effects that cinemas offer. Additionally, going to the cinema is often seen as a social activity, providing an opportunity for friends and family to spend time together and enjoy a shared experience.

Trends in the market: One key trend in the Cinema Tickets market in Malta is the increasing popularity of 3D and IMAX screenings. These formats provide a more immersive and visually stunning experience for moviegoers, attracting a larger audience and commanding higher ticket prices. As a result, cinemas in Malta have been investing in upgrading their facilities to accommodate these formats and meet the growing demand. Another trend is the diversification of movie offerings, with a wider range of genres and languages being represented in the cinema lineup. This reflects the multicultural nature of Malta and the desire to cater to the diverse tastes of the local population.

Local special circumstances: Malta's small size and limited number of cinemas create a unique market dynamic. With a population of just over 400,000, there is a relatively small customer base compared to larger countries. However, this also means that cinemas have the opportunity to provide a more personalized and intimate experience for moviegoers. Additionally, Malta's status as a popular tourist destination has contributed to the growth of the Cinema Tickets market. Many tourists, especially during the peak summer season, seek out entertainment options such as going to the cinema to escape the heat or enjoy a cultural experience.

Underlying macroeconomic factors: The growth of the Cinema Tickets market in Malta can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income for many households. This has allowed consumers to spend more on leisure activities, including going to the cinema. Furthermore, Malta's strong tourism industry has provided a steady stream of visitors who contribute to the demand for cinema tickets. The combination of these factors has created a favorable environment for the growth of the Cinema Tickets market in Malta.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.