Dating Services - Uruguay | Statista Market Forecast

Revenue in the Dating Services market is projected to reach US$2.54m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -17.70%, resulting in a projected market volume of US$1.17m by 2028.
The Matchmaking market has a projected market volume of US$1.23m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$9.52 in 2024.
In the Dating Services market, the number of users is expected to amount to 313.1k users by 2028.
User penetration in the Dating Services market will be at 7.6% in 2024.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Uruguay is experiencing steady growth due to changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards online platforms as individuals seek convenience and a wider pool of potential partners. Online dating allows users to easily connect with others and explore a variety of options, which is particularly appealing in a small country like Uruguay where the dating pool may be limited. Additionally, the younger generation is more comfortable with technology and prefers to meet people online rather than through traditional methods. Trends in the market indicate a rise in the number of online dating platforms and apps catering specifically to the Uruguayan market. These platforms offer features tailored to the local culture and preferences, such as language options and location-based matching. The increasing availability and accessibility of smartphones have also contributed to the growth of online dating, as more people have access to these platforms. Local special circumstances, such as the small population size and cultural norms, also impact the dating services market in Uruguay. With a population of approximately 3. 5 million people, finding compatible partners can be challenging, especially in more rural areas. Online dating platforms provide a solution by connecting individuals from different regions and backgrounds. Additionally, Uruguayan society is becoming more open to the idea of online dating, which was previously stigmatized. This cultural shift has further fueled the growth of the market. Underlying macroeconomic factors, such as increasing internet penetration and smartphone adoption, have played a significant role in the development of the dating services market in Uruguay. As more people gain access to the internet and smartphones, the potential user base for online dating platforms expands. The growing middle class in Uruguay also contributes to the market growth, as individuals have more disposable income to spend on dating services. In conclusion, the Dating Services market in Uruguay is experiencing growth driven by changing customer preferences, the rise of online dating platforms, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, it is expected that online dating will become even more popular and mainstream in Uruguay.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.