Sport Events - Uruguay | Statista Market Forecast

Revenue in the Sport Events market is projected to reach US$18.92m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.03%, resulting in a projected market volume of US$18.94m by 2028.
In the Sport Events market, the number of users is expected to amount to 288.8k users by 2028.
User penetration will be 8.2% in 2024 and is expected to hit 8.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$66.24.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Uruguay has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Sport Events market in Uruguay have been shifting towards more active and participatory forms of entertainment. People are increasingly looking for experiences that allow them to engage with their favorite sports and athletes, rather than just passively watching from the sidelines. This has led to a rise in demand for events such as marathons, triathlons, and other participatory sports competitions. Additionally, there is a growing interest in niche sports and alternative forms of entertainment, such as extreme sports and eSports, which are also contributing to the growth of the market. Trends in the market are also driving the development of the Sport Events industry in Uruguay. One key trend is the increasing importance of technology in sports events. With the rise of social media and streaming platforms, sports events are no longer confined to the physical venue, but can be accessed and enjoyed by a global audience. This has opened up new opportunities for event organizers to reach a wider audience and generate additional revenue through digital platforms. Furthermore, the integration of technology into sports events has also enhanced the spectator experience, with features such as real-time statistics, interactive displays, and virtual reality experiences becoming increasingly common. Local special circumstances in Uruguay have also played a role in the growth of the Sport Events market. Uruguay has a strong sporting culture, with football being the most popular sport in the country. This passion for sports has created a favorable environment for the development of the Sport Events industry, as there is a ready and enthusiastic audience for sporting events. Additionally, Uruguay's relatively small size and close-knit community make it an ideal location for hosting sports events, as it allows for easy access and interaction between participants and spectators. Underlying macroeconomic factors have also contributed to the development of the Sport Events market in Uruguay. The country has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has translated into higher demand for leisure and entertainment activities, including sports events. Furthermore, Uruguay has made significant investments in sports infrastructure, such as stadiums and training facilities, which has attracted international sporting events and further boosted the growth of the Sport Events market. In conclusion, the Sport Events market in Uruguay is experiencing significant growth due to customer preferences for more active and participatory forms of entertainment, market trends such as the integration of technology, local special circumstances including a strong sporting culture, and underlying macroeconomic factors such as economic growth and investments in sports infrastructure. This growth is expected to continue in the coming years, as the market continues to evolve and adapt to changing consumer demands and preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.