Event Tickets - Uruguay

Uruguay

Highlights

Revenue in the Event Tickets market is projected to reach US$45.59m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.87%, resulting in a projected market volume of US$51.06m by 2028.
The Sport Events market has a projected market volume of US$18.92m in 2024.
In global comparison, most revenue will be generated United States (US$36.26bn in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$71.70 in 2024.
In the Event Tickets market, the number of users is expected to amount to 676.5k users by 2028.
User penetration in the Event Tickets market will be at 18.1% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Event Tickets market in Uruguay has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Event Tickets market have shifted towards experiences and live events, as people increasingly seek out unique and memorable activities. This trend is not unique to Uruguay, but is seen worldwide as consumers prioritize spending on experiences rather than material possessions. As a result, the demand for event tickets has been on the rise, leading to a growing market in Uruguay. In addition to changing customer preferences, there are also local special circumstances that have contributed to the development of the Event Tickets market in Uruguay. One such circumstance is the country's vibrant cultural scene, with a wide range of events and festivals taking place throughout the year. From music concerts to theater performances, there is always something happening in Uruguay to cater to different tastes and interests. This rich cultural offering has created a strong demand for event tickets, driving the growth of the market. Another local special circumstance that has impacted the Event Tickets market in Uruguay is the country's growing tourism industry. Uruguay has become an increasingly popular destination for international travelers, attracted by its beautiful beaches, historical sites, and vibrant cities. As more tourists visit the country, there is a greater demand for event tickets to attend local concerts, festivals, and sporting events. This influx of tourists has further fueled the growth of the Event Tickets market in Uruguay. Underlying macroeconomic factors have also played a role in the development of the Event Tickets market in Uruguay. The country has experienced stable economic growth in recent years, leading to an increase in disposable income for many individuals. As a result, people have more money to spend on leisure activities, including attending live events. This favorable economic environment has created a conducive market for event ticket sales in Uruguay. In conclusion, the Event Tickets market in Uruguay is developing due to changing customer preferences towards experiences, local special circumstances such as a vibrant cultural scene and growing tourism industry, and favorable macroeconomic factors. As these trends continue, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.