Online Dating - Malta

Malta

Highlights

Revenue in the Online Dating market is projected to reach US$432.10k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.46%, resulting in a projected market volume of US$495.10k by 2028.
In the Online Dating market, the number of users is expected to amount to 18.8k users by 2028.
User penetration will be 3.8% in 2024 and is expected to hit 4.2% by 2028.
The average revenue per user (ARPU) is expected to amount to US$25.69.
In global comparison, most revenue will be generated United States (US$1.39bn in 2024).
With a projected rate of 17.9%, the user penetration in the Online Dating market is highest United States.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Dating market in Malta is experiencing steady growth and development, driven by changing customer preferences and the increasing use of technology in dating. Customer preferences in the Online Dating market in Malta are shifting towards convenience and efficiency. With busy lifestyles and limited time for socializing, more and more people are turning to online platforms to meet potential partners. Online dating offers a convenient way to connect with others, allowing individuals to browse through profiles and communicate with potential matches from the comfort of their own homes. Additionally, the ability to filter and search for specific criteria, such as age, location, and interests, appeals to customers who are looking for more tailored and compatible matches. Trends in the Online Dating market in Malta also reflect global trends in the industry. The rise of mobile dating apps has revolutionized the way people approach dating. These apps provide a more casual and spontaneous way to meet new people, allowing users to swipe through profiles and initiate conversations with a simple gesture. This trend is particularly popular among younger demographics who are more comfortable with technology and prefer a fast-paced and convenient dating experience. Local special circumstances in Malta also contribute to the growth of the Online Dating market. As a small island nation, meeting new people can be challenging, especially for individuals who live in rural areas or have limited social networks. Online dating provides a solution to this problem, offering a larger pool of potential partners and the opportunity to connect with people from different backgrounds and regions. Additionally, Malta's multicultural society and growing expat community create a diverse and dynamic dating scene, further driving the demand for online dating services. Underlying macroeconomic factors such as increasing internet penetration and smartphone adoption rates also play a role in the development of the Online Dating market in Malta. The availability of affordable internet access and the widespread use of smartphones have made online dating more accessible to a larger segment of the population. This has led to a growing user base and increased competition among online dating platforms, resulting in improved features and services for customers. In conclusion, the Online Dating market in Malta is experiencing growth and development due to changing customer preferences, global industry trends, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and society becomes more interconnected, the online dating industry is expected to further expand and evolve in Malta.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.