Dating Services - Ethiopia

Ethiopia

Highlights

Revenue in the Dating Services market is projected to reach US$10.19m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 12.49%, resulting in a projected market volume of US$16.32m by 2028.
The Online Dating market has a projected market volume of US$7.21m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$2.19 in 2024.
In the Dating Services market, the number of users is expected to amount to 6.7m users by 2028.
User penetration in the Dating Services market will be at 3.7% in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Ethiopia has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Ethiopia, the younger generation is increasingly embracing the concept of dating and seeking romantic relationships. This shift in attitudes towards dating has been influenced by the exposure to Western culture through media and the internet. Young adults in Ethiopia are now more open to meeting new people, exploring relationships, and finding compatible partners.

Trends in the market: One of the key trends in the Dating Services market in Ethiopia is the rise of online dating platforms. These platforms provide a convenient and efficient way for individuals to connect with potential partners. Online dating allows users to browse through profiles, chat with matches, and ultimately meet in person if there is a mutual interest. The ease of use and accessibility of these platforms have made them increasingly popular among the younger population in Ethiopia. Another trend in the market is the growing demand for niche dating services. As the dating market becomes more saturated, individuals are seeking specialized platforms that cater to their specific interests and preferences. This includes platforms for religious dating, ethnic dating, and even dating for specific hobbies or interests. Niche dating services provide a more targeted approach to finding compatible partners, which appeals to individuals who are looking for a more tailored dating experience.

Local special circumstances: Ethiopia is a country with a rich cultural heritage and traditional values. While the younger generation is more open to dating, there are still certain cultural and social norms that influence dating practices. For example, arranged marriages are still common in some parts of the country, particularly in rural areas. This can impact the dating services market as individuals may prefer to adhere to traditional practices rather than explore alternative dating options.

Underlying macroeconomic factors: The economic growth in Ethiopia has had a positive impact on the dating services market. As the country's economy continues to develop, more people are gaining access to smartphones and the internet. This has led to an increase in the number of individuals who are able to use online dating platforms. Additionally, the rise of the middle class in Ethiopia has resulted in higher disposable incomes, allowing individuals to spend more on dating services and activities. In conclusion, the Dating Services market in Ethiopia is experiencing growth due to changing customer preferences and the increasing popularity of online dating platforms. The younger generation in Ethiopia is becoming more open to dating, and online platforms provide a convenient way for them to connect with potential partners. Niche dating services are also gaining traction, catering to individuals with specific interests and preferences. However, cultural and social norms still influence dating practices in Ethiopia, and traditional practices such as arranged marriages are still prevalent in some areas. The economic growth in the country has also contributed to the growth of the dating services market, as more people gain access to smartphones and the internet.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.