Download Games - Eastern Asia

Eastern Asia

Highlights

The projected revenue in the Download Games market for Eastern Asia is set to reach US$4.71bn by 2024.
This market is expected to exhibit an annual growth rate of 5.61% (CAGR 2024-2027), resulting in a projected market volume of US$5.54bn by 2027.
As for the number of users in this market, it is anticipated to reach 329.6m users by 2027.
The user penetration rate, which measures the percentage of the population using Download Games market, is predicted to be 19.2% in 2024 and is projected to increase to 19.7% by 2027.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$5.05bn in 2024.
Lastly, the average revenue per user (ARPU) in the Download Games market is projected to be US$14.67 in 2024.
The Eastern Asian market for download games is experiencing a surge in mobile gaming, with a strong focus on multiplayer and competitive gameplay.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.