ePapers - Eastern Asia | Statista Market Forecast

The revenue in the ePapers market in Eastern Asia is projected to reach US$1.39bn in 2024.
This indicates a significant growth potential in the region.
The market is expected to exhibit an annual growth rate (CAGR 2024-2027) of 4.82%, leading to a projected market volume of US$1.60bn by 2027.
This growth can be attributed to the increasing popularity and adoption of ePapers market among readers in Eastern Asia.
Furthermore, the number of readers in the ePapers market is expected to reach 170.2m users by 2027, reflecting the growing demand for digital publications in the region.
With a user penetration rate of 9.7% in 2024, which is projected to increase to 10.2% by 2027, it is evident that more individuals are turning to ePapers market as their preferred medium for accessing news and information.
The average revenue per user (ARPU) in the ePapers market is anticipated to amount to US$8.65.
This metric indicates the financial value generated per user and showcases the potential profitability of the market segment.
In terms of global comparison, United States is expected to generate the highest revenue in the ePapers market, with an estimated revenue of US$2.66bn in 2024.
This highlights the dominance of the United States in the ePapers market industry and its position as a key player in the global market.
Overall, the ePapers market in Eastern Asia is poised for substantial growth, driven by increasing revenue, expanding user base, and rising user penetration.
The region's potential in this market segment is evident, with in Eastern Asia emerging as a significant player in the digital publishing industry.
In Japan, ePapers have gained significant popularity among the tech-savvy population, with a growing demand for digital news consumption.

An ePaper is a digital replica of a printed daily or weekly newspaper. ePapers can be accessed through various devices such as specific eReaders (e.g. Kindle), tablets, smartphones or computers. ePapers are typically purchased as subscriptions, but can also be downloaded as single editions. The following are not covered in the definition of an ePaper: digital paid content on websites of newspapers (non-replica) and printed newspapers or bundled newspaper subscriptions with digital editions as a free extra.

Paid downloads of digital replicas of a printed daily or weekly newspapers
Single paid downloads or subscriptions

Digital paid content on websites of newspapers
Bundled subscriptions where digital editions come as a free extra

Like the eMagazines market, ePapers will likely stay a niche product. Subscription-based ePapers services still offer portfolios that are too fragmented, thus being less attractive to consumers who are demanding for unlimited access to a wide-ranging library of content. However, nowadays most newspapers of every size are offering electronic versions of their publications, and consumers seem to be more willed to pay for high-quality journalism, as seen in The New York Times’ exploding subscriber figures. Here again, Apple might be able to push the market forward with its new subscription service Apple News+.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

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