Market Insights Digital Digital Media ePublishing

eBooks - Eastern Asia

Eastern Asia

The eBooks market in Eastern Asia is projected to generate a revenue of US$5.15bn by 2024.
This represents a significant growth potential for the market.
It is estimated that the market will continue to expand at an annual growth rate of 2.89% from 2024 to 2027, resulting in a projected market volume of US$5.61bn by 2027.
In terms of readership, the number of eBook readers in Eastern Asia is expected to reach 0.5bn users by 2027.
This indicates a substantial market demand for eBooks market in the region.
The user penetration rate, which measures the percentage of the population using eBooks market, is projected to increase from 25.6% in 2024 to 26.9% by 2027.
This indicates a growing acceptance and adoption of eBooks market among the population in Eastern Asia.
On average, each user in Eastern Asia is expected to generate a revenue of US$12.09.
This indicates the potential for monetization of the eBook market in the region.
In a global comparison, United States is expected to generate the highest revenue in the eBooks market.
It is projected to generate US$5,336.00m in 2024.
This highlights the dominance of the United States in terms of revenue generation in the global eBook market.
In Eastern Asia, Japan leads the eBook market with a strong preference for manga and light novels.

Key regions: United States, France, China, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.