Online Doctor Consultations - Tunisia

Tunisia

Highlights

The Online Doctor Consultations market in Tunisia is expected to see a significant increase in revenue.
By 2024, it is projected to reach US$4.14m.
This growth is anticipated to continue with an annual growth rate of 3.48%, leading to a market volume of US$4.91m by 2029.
In terms of user penetration, it is estimated to be 1.81% in 2024 and is expected to rise to 2.26% by 2029.
This indicates a growing acceptance and adoption of online doctor consultations among the Tunisian population.
The average revenue per user (ARPU) is predicted to amount to US$18.15, highlighting the value and potential profitability of each user in this market.
When compared to other countries, United States is projected to generate the highest revenue in the Online Doctor Consultations market, reaching US$2.39bn in 2024.
This serves as a benchmark for the global scale of this industry.
Tunisia is experiencing a surge in demand for online doctor consultations, providing convenient and accessible healthcare services to its population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Doctor Consultations market in Tunisia is experiencing significant growth and development, driven by various factors influencing the digital healthcare sector in the country.

Customer preferences: Customers in Tunisia are increasingly seeking convenient and accessible healthcare solutions, leading to a growing preference for online doctor consultations. The convenience of being able to consult with healthcare professionals from the comfort of their own homes is a key factor driving the uptake of digital health services in the country.

Trends in the market: In Tunisia, there is a noticeable trend towards the adoption of digital fitness and well-being solutions, with a particular focus on preventive healthcare. This trend is reflected in the increasing popularity of online fitness classes, wellness apps, and virtual consultations with nutritionists and personal trainers. Additionally, the online doctor consultation segment is witnessing a surge in demand as more Tunisians turn to telemedicine for non-emergency medical issues.

Local special circumstances: One of the key drivers of the Online Doctor Consultations market in Tunisia is the country's relatively high internet penetration rate. With a growing number of Tunisians having access to the internet, the digital healthcare sector is able to reach a larger audience and provide services to a wider population. Additionally, the government's initiatives to promote digital health solutions and telemedicine are further boosting the growth of the market in the country.

Underlying macroeconomic factors: The economic landscape in Tunisia is also playing a role in the development of the Online Doctor Consultations market. The increasing focus on healthcare and technology sectors as drivers of economic growth is creating opportunities for digital health companies to thrive in the country. Moreover, the rising healthcare costs and the need for more efficient and cost-effective healthcare solutions are driving the adoption of online doctor consultations and digital treatment options in Tunisia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.