Digital Treatment & Care - Tunisia

The Digital Treatment & Care market in Tunisia is projected to reach a revenue of US$24.05m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 6.32%, resulting in a projected market volume of US$32.67m by 2029.
The user penetration is predicted to be 11.19% in 2024 and is expected to increase to 14.87% by 2029.
The average revenue per user (ARPU) is expected to be US$17.11.
In global comparison, United States is expected to generate the highest revenue with US$29.91bn in 2024.
The digital treatment and care market in Tunisia is experiencing a surge in telemedicine adoption, allowing patients to access healthcare remotely.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Tunisia is witnessing a significant growth trajectory with the increasing adoption of digital health solutions across the country.

Customer preferences: In Tunisia, there is a growing preference for digital treatment and care solutions due to their convenience, accessibility, and cost-effectiveness. Consumers are increasingly turning to contraception/fertility apps, medication checker apps, online pharmacies, smart devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms for enhanced healthcare management.

Trends in the market: One prominent trend in the Tunisian market is the rising popularity of online pharmacies, offering a wide range of medications and healthcare products delivered directly to customers' doorsteps. This trend is driven by the convenience of ordering medications online and having them delivered, especially in light of the COVID-19 pandemic. Additionally, the use of smart health devices like thermometers, blood glucose meters, and blood pressure meters is on the rise as individuals become more proactive about monitoring their health metrics.

Local special circumstances: Tunisia's healthcare system is undergoing digital transformation, with the government implementing initiatives to promote the use of digital health solutions. This includes the development of telemedicine services and the integration of electronic health records to enhance patient care. The increasing focus on digital healthcare infrastructure is creating a conducive environment for the growth of the Digital Treatment & Care market in Tunisia.

Underlying macroeconomic factors: The growing middle-class population in Tunisia, coupled with rising healthcare expenditures, is driving the demand for innovative healthcare solutions. Additionally, the government's push towards digitalization and technology adoption in the healthcare sector is further fueling the expansion of the Digital Treatment & Care market. As the country continues to invest in healthcare infrastructure and digital initiatives, the market is expected to experience sustained growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.