Digital Treatment & Care - Western Asia

The Digital Treatment & Care market in Western Asia is projected to reach a revenue of US$2.03bn by 2024.
This market is expected to show a steady annual growth rate (CAGR 2024-2029) of 10.80%, resulting in a projected market volume of US$3.40bn by 2029.
The user penetration in Western Asia is estimated to be 13.45% in 2024 and is expected to increase to 16.64% by 2029.
The average revenue per user (ARPU) is projected to be US$67.97.
In comparison to other countries, United States is expected to generate the highest revenue in this market, amounting to US$29.91bn in 2024.
In Western Asia, the digital treatment and care market is rapidly growing, with innovative solutions being adopted to enhance patient outcomes and improve healthcare access.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Western Asia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Consumers in Western Asia are increasingly turning to digital solutions for managing their health and wellness. The convenience, accessibility, and personalized nature of digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, smart health devices, and digital therapeutics are appealing to tech-savvy individuals in the region.

Trends in the market: In countries like Saudi Arabia and the United Arab Emirates, there is a growing trend towards using smart health devices like smart thermometers, blood glucose meters, and blood pressure monitors for remote health monitoring. These devices allow individuals to track their health metrics in real-time and share the data with healthcare providers for better management of chronic conditions.

Local special circumstances: In Iran, the use of online pharmacies is gaining popularity due to the convenience of ordering medications from the comfort of one's home. The strict regulations on traditional pharmacies in the country have also contributed to the rise of online pharmacy platforms as a reliable alternative for accessing healthcare products.

Underlying macroeconomic factors: The increasing digitalization of healthcare services in Western Asia is supported by factors such as improving internet penetration rates, rising smartphone usage, and government initiatives to promote e-health solutions. Additionally, the region's young and tech-savvy population is driving the demand for digital treatment and care options, leading to the rapid adoption of these technologies across different countries in Western Asia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.