Digital Treatment & Care - Lithuania

The Digital Treatment & Care market in Lithuania is projected to reach a revenue of US$35.77m in 2024.
This market is expected to grow at an annual growth rate (CAGR 2024-2029) of 10.50%, resulting in a projected market volume of US$58.94m by 2029.
The user penetration is estimated to be 17.66% in 2024 and is expected to increase to 22.50% by 2029.
The average revenue per user (ARPU) is projected to be US$75.23.
In comparison to other countries, United States is expected to generate the highest revenue, amounting to US$29.91bn in 2024.
Lithuania is experiencing a rise in telemedicine adoption, with digital treatment and care becoming increasingly popular among its population.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Lithuania is showing promising growth and development, with a variety of digital health solutions gaining traction among consumers in the country.

Customer preferences: Lithuanian consumers are increasingly turning to digital solutions for healthcare management, seeking convenience, efficiency, and personalized care. The demand for digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices, and digital therapeutics is driven by the desire for accessible and convenient healthcare services.

Trends in the market: In Lithuania, there is a growing trend towards the adoption of smart health monitoring devices such as smart thermometers, smart blood glucose meters, and smart blood pressure meters. These devices offer real-time health data monitoring and analysis, empowering individuals to take control of their health and well-being. Additionally, the use of social alarms for emergency assistance is gaining popularity among the elderly population in Lithuania, providing a sense of security and peace of mind.

Local special circumstances: Lithuania's healthcare system is undergoing digital transformation, with the government implementing initiatives to promote the use of digital health solutions and telemedicine services. The increasing focus on preventive healthcare and remote patient monitoring is driving the adoption of digital treatment and care technologies in the country. Moreover, the tech-savvy population in Lithuania is receptive to innovative healthcare solutions, contributing to the growth of the digital treatment & care market.

Underlying macroeconomic factors: The digital health market in Lithuania is also influenced by macroeconomic factors such as increasing healthcare expenditure, advancements in technology, and changing demographics. As the population ages and chronic diseases become more prevalent, there is a growing need for efficient and cost-effective healthcare solutions. The digital treatment & care market is well-positioned to address these challenges and provide accessible healthcare services to the population.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.