Digital Treatment & Care - Ethiopia

The Digital Treatment & Care market in Ethiopia is expected to experience significant growth in the coming years.
According to projections, the market's revenue is expected to reach US$65.53m by 2024.
Furthermore, the market is anticipated to demonstrate a strong annual growth rate (CAGR 2024-2029) of 14.31%, resulting in a projected market volume of US$127.90m by 2029.
In terms of user penetration, it is estimated that 3.26% of the population will have access to digital treatment and care services in 2024.
This figure is expected to increase to 4.92% by 2029, indicating a growing adoption of these services among the Ethiopian population.
The average revenue per user (ARPU) is projected to amount to US$15.49.
This metric provides insights into the average amount of revenue generated per user in the digital treatment and care market.
When comparing the global landscape, United States is expected to generate the highest revenue in the digital treatment and care market, reaching US$29.91bn in 2024.
This highlights the dominance of the US market in this industry.
These figures demonstrate the potential and growth opportunities within the Digital Treatment & Care market in Ethiopia.
Ethiopia's digital health market is booming, with an increasing number of innovative solutions for remote treatment and care being developed.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

Amidst the rapid digital transformation in Ethiopia, the Digital Treatment & Care market is experiencing significant growth and development.

Customer preferences: Ethiopian consumers are increasingly turning to digital solutions for healthcare needs, including the use of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. The convenience, accessibility, and affordability of these digital tools are driving their adoption among tech-savvy individuals seeking efficient ways to manage their health.

Trends in the market: In Ethiopia, there is a noticeable trend towards the use of mobile health applications for monitoring and tracking various health parameters. Contraception/fertility apps are gaining popularity among women looking for convenient family planning solutions, while medication checker apps are being utilized to ensure the safe use of medications. Online pharmacies are also on the rise, offering a wide range of healthcare products delivered directly to consumers' doorsteps. Moreover, the demand for smart health devices like thermometers, blood glucose meters, and blood pressure monitors is increasing as individuals become more health-conscious and proactive in managing their well-being. The market for social alarms, which provide emergency assistance at the touch of a button, is also expanding to cater to the safety needs of elderly and vulnerable populations.

Local special circumstances: Ethiopia's healthcare infrastructure faces challenges such as limited access to healthcare facilities, especially in rural areas, and a shortage of healthcare professionals. As a result, digital treatment and care solutions offer a promising alternative to traditional healthcare services, bridging the gap between patients and providers. The government's initiatives to promote digital health technologies and improve healthcare access further support the growth of the Digital Treatment & Care market in the country.

Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Ethiopia is a key driver of the digital health market's growth. As more Ethiopians gain access to mobile devices and the internet, the adoption of digital treatment and care solutions is expected to continue rising. Additionally, the growing middle-class population with disposable income is willing to invest in convenient and effective healthcare options, driving the demand for digital health services in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.