Contact
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: Japan, India, United States, Canada, Italy
Amidst the rapid digital transformation in Ethiopia, the Digital Treatment & Care market is experiencing significant growth and development.
Customer preferences: Ethiopian consumers are increasingly turning to digital solutions for healthcare needs, including the use of contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. The convenience, accessibility, and affordability of these digital tools are driving their adoption among tech-savvy individuals seeking efficient ways to manage their health.
Trends in the market: In Ethiopia, there is a noticeable trend towards the use of mobile health applications for monitoring and tracking various health parameters. Contraception/fertility apps are gaining popularity among women looking for convenient family planning solutions, while medication checker apps are being utilized to ensure the safe use of medications. Online pharmacies are also on the rise, offering a wide range of healthcare products delivered directly to consumers' doorsteps. Moreover, the demand for smart health devices like thermometers, blood glucose meters, and blood pressure monitors is increasing as individuals become more health-conscious and proactive in managing their well-being. The market for social alarms, which provide emergency assistance at the touch of a button, is also expanding to cater to the safety needs of elderly and vulnerable populations.
Local special circumstances: Ethiopia's healthcare infrastructure faces challenges such as limited access to healthcare facilities, especially in rural areas, and a shortage of healthcare professionals. As a result, digital treatment and care solutions offer a promising alternative to traditional healthcare services, bridging the gap between patients and providers. The government's initiatives to promote digital health technologies and improve healthcare access further support the growth of the Digital Treatment & Care market in the country.
Underlying macroeconomic factors: The increasing penetration of smartphones and internet connectivity in Ethiopia is a key driver of the digital health market's growth. As more Ethiopians gain access to mobile devices and the internet, the adoption of digital treatment and care solutions is expected to continue rising. Additionally, the growing middle-class population with disposable income is willing to invest in convenient and effective healthcare options, driving the demand for digital health services in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)