Digital Treatment & Care - Estonia

The Digital Treatment & Care market in Estonia is projected to achieve a revenue of US$8.75m in 2024.
This market is expected to display a compound annual growth rate (CAGR 2024-2029) of 5.20%, resulting in a projected market volume of US$11.27m by 2029.
The user penetration rate is anticipated to be 15.14% in 2024 and is projected to increase to 18.45% by 2029.
The average revenue per user (ARPU) is estimated to be US$43.79.
In a global context, United States is expected to generate the highest revenue, amounting to US$29.91bn in 2024.
Estonia's advanced digital infrastructure and e-health initiatives position it as a leader in digital treatment and care in the digital health market.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Estonia is experiencing significant growth and development, with various sub-markets like contraception/fertility apps, medication checker apps, online pharmacy, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms gaining traction among consumers.

Customer preferences: Estonian consumers are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and personalized options. The growing popularity of contraception/fertility apps indicates a shift towards proactive family planning, while the demand for medication checker apps reflects a desire for accurate information and safety in medication management. The convenience of online pharmacies is also appealing to consumers looking for hassle-free access to healthcare products.

Trends in the market: In Estonia, there is a noticeable trend towards the adoption of smart health devices such as thermometers, blood glucose meters, and blood pressure monitors. These devices offer users the ability to monitor their health parameters easily and effectively, providing valuable data for self-care and healthcare professionals. The increasing availability of social alarms is also a significant trend, catering to the needs of the elderly population and individuals requiring assistance in emergencies.

Local special circumstances: Estonia's digital infrastructure and tech-savvy population play a crucial role in driving the growth of the Digital Treatment & Care market. The country's advanced e-health system and widespread internet connectivity create a conducive environment for the adoption of digital health solutions. Additionally, Estonia's focus on innovation and technology further propels the development and acceptance of digital treatment and care services among the population.

Underlying macroeconomic factors: The macroeconomic landscape in Estonia, characterized by a stable economy and increasing disposable income levels, contributes to the growth of the Digital Treatment & Care market. As consumers have more purchasing power, they are willing to invest in digital health solutions that offer convenience, efficiency, and improved healthcare outcomes. The government's support for digital health initiatives and investment in healthcare technology also drive the expansion of the market in Estonia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.