eServices

Revenue in the eServices market is projected to reach US$246.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.96%, resulting in a projected market volume of US$288.20m by 2028.
The Online Gambling market is expected to show a revenue growth of 6.9% in 2025.0.
The Online Gambling market has a projected market volume of US$208.20m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.72k in 2024.
In the Event Tickets market, the number of users is expected to amount to 303.1k users by 2028.
User penetration in the Event Tickets market will be at 22.9% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Estonia has experienced significant growth in recent years, driven by customer preferences for convenience and efficiency in digital transactions. With a high level of internet penetration and a tech-savvy population, Estonia has become a leader in the adoption of eServices.

Customer preferences: Estonian customers have shown a strong preference for eServices due to their convenience and time-saving benefits. The ability to access government services, make online payments, and conduct business transactions from the comfort of their own homes has greatly appealed to Estonian consumers. In addition, the younger generation, in particular, has embraced eServices as they are more comfortable with digital technology and have grown up in an increasingly connected world.

Trends in the market: One of the key trends in the eServices market in Estonia is the increasing digitization of government services. The Estonian government has been at the forefront of e-governance initiatives, providing citizens with a wide range of online services, including tax filing, healthcare appointments, and voting. This has not only improved efficiency and transparency but has also reduced the administrative burden on both citizens and government officials. Another trend in the eServices market in Estonia is the growth of e-commerce. With the rise of online shopping platforms and the increasing trust in online payment systems, Estonian consumers are increasingly turning to the internet for their shopping needs. This has led to the emergence of new e-commerce platforms and the expansion of existing ones, creating opportunities for both local and international businesses.

Local special circumstances: Estonia's small population and geographic location have played a role in the development of the eServices market. With a population of just over 1. 3 million people, Estonia has had to find innovative ways to provide efficient and accessible services to its citizens. The government's investment in digital infrastructure and its commitment to e-governance have been instrumental in driving the adoption of eServices.

Underlying macroeconomic factors: Estonia's strong digital infrastructure and high internet penetration rate have laid the foundation for the growth of the eServices market. The country has invested heavily in broadband connectivity and has one of the highest internet penetration rates in Europe. This has created an enabling environment for the development of eServices and has allowed businesses and consumers to fully embrace digital transactions. Furthermore, Estonia's tech-savvy population and entrepreneurial spirit have also contributed to the growth of the eServices market. The country has a vibrant startup ecosystem and has produced several successful tech companies that have developed innovative eServices solutions. This culture of innovation and entrepreneurship has helped to drive the adoption of eServices and has positioned Estonia as a leader in the digital economy. In conclusion, the eServices market in Estonia has experienced significant growth due to customer preferences for convenience and efficiency, as well as the country's strong digital infrastructure and tech-savvy population. The increasing digitization of government services and the growth of e-commerce are key trends in the market, while Estonia's small population and geographic location have created unique circumstances that have contributed to the development of eServices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.