Online Doctor Consultations - Estonia

Estonia

Highlights

The Online Doctor Consultations market in Estonia is projected to reach a revenue of US$2.84m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 1.94%, resulting in a projected market volume of US$3.13m by 2029.
The user penetration in Estonia is estimated to be 2.69% in 2024 and is projected to increase to 3.03% by 2029.
The average revenue per user (ARPU) is expected to be US$80.05.
In global comparison, United States is anticipated to generate the highest revenue, amounting to US$2.39bn in 2024.
Estonia's robust digital infrastructure and tech-savvy population have led to a surge in online doctor consultations, making it a frontrunner in the digital health market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Doctor Consultations market in Estonia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Customers in Estonia are increasingly turning to online doctor consultations for convenience and accessibility. The digital fitness and well-being sub-market is witnessing a surge as individuals prioritize health and wellness. Online doctor consultations offer a time-efficient solution for busy professionals and those seeking immediate medical advice without the need for in-person visits.

Trends in the market: One notable trend in the Estonian market is the growing popularity of digital treatment and care services. Patients are embracing virtual healthcare platforms that provide remote monitoring and personalized treatment plans. This trend reflects a shift towards patient-centric care and the integration of technology in traditional healthcare services.

Local special circumstances: Estonia's relatively small population and widespread access to high-speed internet contribute to the rapid adoption of online doctor consultations. The country's well-established digital infrastructure and tech-savvy population create a favorable environment for digital health solutions to thrive. Additionally, the government's support for e-health initiatives and telemedicine further propels the growth of the Online Doctor Consultations market in Estonia.

Underlying macroeconomic factors: The increasing healthcare expenditure in Estonia, coupled with the rising demand for efficient and cost-effective healthcare services, is driving the expansion of the Online Doctor Consultations market. The market is also influenced by demographic shifts, such as an aging population and the prevalence of chronic diseases, prompting the need for innovative healthcare solutions. Moreover, regulatory developments and reimbursement policies play a crucial role in shaping the landscape of online doctor consultations in Estonia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.