Digital Treatment & Care - Eastern Asia

The Digital Treatment & Care market in Eastern Asia is projected to reach a revenue of US$33.95bn in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 7.85%, resulting in a projected market volume of US$49.53bn by 2029.
The user penetration rate is predicted to be 29.55% in 2024 and is projected to increase to 39.94% by 2029.
The average revenue per user (ARPU) is expected to be US$70.30.
In global comparison, United States is expected to generate the highest revenue, with US$29.91bn in 2024.
In Japan, the digital treatment and care market is thriving, with an increasing adoption of telemedicine and remote patient monitoring technologies.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Eastern Asia is seeing rapid growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in Eastern Asia are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and real-time monitoring. The tech-savvy population in countries like South Korea, Japan, and China are embracing digital health tools such as medication checker apps, online pharmacies, and smart health devices to manage their health more effectively.

Trends in the market: In South Korea, there is a growing demand for smart blood glucose meters and smart blood pressure meters among the aging population dealing with chronic conditions like diabetes and hypertension. The country's advanced technological infrastructure and high smartphone penetration rate are driving the adoption of these digital health tools. In Japan, contraception/fertility apps are gaining popularity among women looking for natural family planning methods or assistance in conceiving. These apps offer personalized insights and tracking features, catering to the increasing number of women prioritizing reproductive health. China is witnessing a surge in the usage of online pharmacies, especially in rural areas with limited access to traditional brick-and-mortar pharmacies. The convenience of ordering medications online and having them delivered to their doorstep is appealing to many Chinese consumers, contributing to the growth of the digital pharmacy market in the country.

Local special circumstances: Each country in Eastern Asia has its unique healthcare system, regulations, and cultural norms that influence the adoption of digital treatment and care solutions. For instance, in Japan, where the aging population is rapidly increasing, there is a greater emphasis on remote monitoring and telemedicine to address healthcare needs in rural areas with a shortage of healthcare providers. In contrast, South Korea's tech-savvy population is driving innovation in the digital health space, with a focus on developing cutting-edge smart health devices and applications. The government's support for digital healthcare initiatives and the presence of leading tech companies contribute to the vibrant digital treatment market in the country.

Underlying macroeconomic factors: The economic prosperity and technological advancement in Eastern Asia are key drivers of the digital treatment & care market's growth. Rising healthcare costs, changing demographics, and the increasing burden of chronic diseases are pushing both consumers and healthcare providers to adopt digital solutions for better health outcomes. Additionally, government initiatives promoting digital health and the presence of major technology companies investing in healthcare innovation are propelling the market forward in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.