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Key regions: Japan, India, United States, Canada, Italy
The Digital Treatment & Care market in Eastern Asia is seeing rapid growth and development, driven by various factors shaping the healthcare landscape in the region.
Customer preferences: Customers in Eastern Asia are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and real-time monitoring. The tech-savvy population in countries like South Korea, Japan, and China are embracing digital health tools such as medication checker apps, online pharmacies, and smart health devices to manage their health more effectively.
Trends in the market: In South Korea, there is a growing demand for smart blood glucose meters and smart blood pressure meters among the aging population dealing with chronic conditions like diabetes and hypertension. The country's advanced technological infrastructure and high smartphone penetration rate are driving the adoption of these digital health tools. In Japan, contraception/fertility apps are gaining popularity among women looking for natural family planning methods or assistance in conceiving. These apps offer personalized insights and tracking features, catering to the increasing number of women prioritizing reproductive health. China is witnessing a surge in the usage of online pharmacies, especially in rural areas with limited access to traditional brick-and-mortar pharmacies. The convenience of ordering medications online and having them delivered to their doorstep is appealing to many Chinese consumers, contributing to the growth of the digital pharmacy market in the country.
Local special circumstances: Each country in Eastern Asia has its unique healthcare system, regulations, and cultural norms that influence the adoption of digital treatment and care solutions. For instance, in Japan, where the aging population is rapidly increasing, there is a greater emphasis on remote monitoring and telemedicine to address healthcare needs in rural areas with a shortage of healthcare providers. In contrast, South Korea's tech-savvy population is driving innovation in the digital health space, with a focus on developing cutting-edge smart health devices and applications. The government's support for digital healthcare initiatives and the presence of leading tech companies contribute to the vibrant digital treatment market in the country.
Underlying macroeconomic factors: The economic prosperity and technological advancement in Eastern Asia are key drivers of the digital treatment & care market's growth. Rising healthcare costs, changing demographics, and the increasing burden of chronic diseases are pushing both consumers and healthcare providers to adopt digital solutions for better health outcomes. Additionally, government initiatives promoting digital health and the presence of major technology companies investing in healthcare innovation are propelling the market forward in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)