eServices

Revenue in the eServices market is projected to reach US$29.95bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.18%, resulting in a projected market volume of US$36.64bn by 2028.
The Online Education market is expected to show a revenue growth of 10.2% in 2025.0.
The Online Gambling market has a projected market volume of US$13.78bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$890.90 in 2024.
In the Online Gambling market, the number of users is expected to amount to 20.6m users by 2028.
User penetration in the Online Gambling market will be at 27.9% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in United Kingdom has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the United Kingdom have shifted towards digital services, leading to a rise in demand for eServices. Consumers are increasingly seeking convenience and efficiency in their daily lives, and eServices provide a solution to meet these needs. The ease of access and ability to complete tasks online has made eServices a preferred choice for many individuals. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as people have turned to digital platforms for various activities such as shopping, banking, and entertainment. Trends in the eServices market in the United Kingdom reflect the changing consumer behavior. Online shopping has seen a significant surge, with more people opting to purchase goods and services online. This trend is driven by factors such as the convenience of home delivery, wider product selection, and competitive pricing offered by online retailers. E-commerce platforms have also capitalized on this trend by improving their user interfaces and offering personalized recommendations to enhance the online shopping experience. Another notable trend in the eServices market is the growth of digital banking. Traditional brick-and-mortar banks are facing increasing competition from digital-only banks, which offer a range of services such as online account opening, mobile banking apps, and instant money transfers. These digital banking services have gained popularity due to their convenience, accessibility, and often lower fees compared to traditional banks. Local special circumstances in the United Kingdom have further fueled the growth of the eServices market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This widespread connectivity has created a conducive environment for the adoption of eServices. Additionally, the United Kingdom has a well-developed infrastructure and a mature digital ecosystem, which has facilitated the growth of eServices. Underlying macroeconomic factors have also played a role in the development of the eServices market in the United Kingdom. The country has a strong economy and a high disposable income, which has enabled consumers to spend on eServices. Furthermore, the government has been supportive of digital transformation initiatives, providing incentives and regulations to promote the growth of eServices. In conclusion, the eServices market in the United Kingdom is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital services, fueled by convenience and efficiency, has driven the demand for eServices. Online shopping and digital banking are among the key trends in the market. The United Kingdom's high internet penetration rate, well-developed infrastructure, and supportive government initiatives have further contributed to the growth of the eServices market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.