Digital Treatment & Care - Cameroon

The Digital Treatment & Care market in Cameroon is projected to reach a revenue of US$50.88m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 8.09%, resulting in a projected market volume of US$75.07m by 2029.
User penetration in Cameroon will be 6.22% in 2024 and is expected to reach 8.50% by 2029.
The average revenue per user (ARPU) is expected to amount to US$27.84.
In global comparison, United States is expected to generate the most revenue with US$29.91bn in 2024.
In Cameroon, the adoption of digital treatment and care in the digital health market is slowly gaining traction among healthcare providers.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in Cameroon is showing promising growth and development trends.

Customer preferences: Cameroonian consumers are increasingly turning to digital solutions for their healthcare needs, driven by the convenience and accessibility offered by digital treatment and care applications. The rising adoption of smartphones and internet connectivity in the country has made it easier for individuals to access healthcare services remotely. This shift towards digital platforms is also influenced by the desire for personalized and efficient healthcare solutions.

Trends in the market: In Cameroon, there is a growing demand for contraception/fertility apps as individuals seek reliable and convenient ways to manage their reproductive health. Medication checker apps are also gaining popularity as people become more conscious about drug interactions and side effects. The emergence of online pharmacies is transforming the way Cameroonians access medications, providing a convenient alternative to traditional brick-and-mortar pharmacies. Additionally, the use of smart thermometers, blood glucose meters, and blood pressure meters is on the rise as consumers take a proactive approach to monitoring their health. Social alarms are also becoming more prevalent in Cameroon, especially among the elderly population, providing a sense of security and immediate assistance in case of emergencies.

Local special circumstances: Cameroon's healthcare system faces challenges such as limited access to healthcare facilities in remote areas and a shortage of healthcare professionals. The digital treatment and care market presents an opportunity to bridge these gaps by offering telemedicine services and remote monitoring solutions. The government's efforts to promote digital health initiatives and improve healthcare infrastructure are further driving the adoption of digital treatment and care solutions in the country.

Underlying macroeconomic factors: The increasing penetration of mobile phones and internet services in Cameroon is a key driver of the digital treatment and care market. The growing middle class population and rising disposable incomes are also contributing to the demand for convenient and tech-savvy healthcare solutions. Furthermore, the government's focus on digitization and innovation in the healthcare sector is creating a conducive environment for the growth of the digital treatment and care market in Cameroon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.