Health & Wellness Coaching - Norway

The Health & Wellness Coaching market in Norway is projected to reach a revenue of US$75.05m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 6.05%, resulting in a projected market volume of US$100.70m by 2029.
The user penetration is expected to be 52.37% in 2024 and is projected to increase to 55.50% by 2029.
The average revenue per user (ARPU) is expected to be US$25.99.
In global comparison, United States is anticipated to generate the most revenue in the Health & Wellness Coaching market, with US$3.83bn in 2024.
Norway's robust digital health infrastructure has paved the way for a thriving Health & Wellness Coaching market, empowering individuals to take control of their well-being.

Definition:

The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health and nutrition choices. Meditation apps include apps that help users keep calm, control their emotions during stressful periods, and concentrate on the present moment.

Structure:

The Health & Wellness Coaching market consists of three main markets: fitness apps, nutrition apps, and mindfulness apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The user base covers both paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included.

Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Apps that focus on specific physical diseases
Sleeping apps
Mood improvement apps
Addiction apps
Depression apps
Eating disorder apps
Schizophrenia apps

The Health & Wellness Coaching market in Norway is experiencing significant growth and development.

Customer preferences: Norwegian consumers are increasingly prioritizing their health and well-being, leading to a growing demand for Health & Wellness Coaching services. Customers in Norway are seeking convenient and personalized solutions to help them improve their fitness, nutrition, and mental well-being.

Trends in the market: In Norway, there is a noticeable trend towards the adoption of fitness apps that offer workout plans, activity tracking, and virtual coaching sessions. Nutrition apps are also gaining popularity as people become more conscious of their dietary choices and seek guidance on healthy eating habits. Additionally, meditation apps are seeing increased interest as Norwegians look for ways to manage stress and improve their mental health.

Local special circumstances: Norway's high standard of living and focus on work-life balance contribute to the growth of the Health & Wellness Coaching market. The country's outdoor lifestyle and emphasis on nature also align well with the holistic approach of health and wellness apps. Furthermore, the tech-savvy population in Norway is quick to embrace digital solutions for improving their overall well-being.

Underlying macroeconomic factors: The strong economy in Norway allows consumers to invest in health and wellness products and services, including coaching apps. Additionally, the government's initiatives to promote healthy living and preventive healthcare further support the growth of the Health & Wellness Coaching market. The increasing awareness of the importance of mental health and well-being is also driving the demand for meditation apps in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.