Digital Fitness & Well-Being - Norway

The Digital Fitness & Well-Being market in Norway is projected to reach a revenue of US$192.20m in 2024.
It is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 5.31%, resulting in a projected market volume of US$249.00m by 2029.
The user penetration is anticipated to be 68.09% in 2024 and is expected to increase to 77.84% by 2029.
The average revenue per user (ARPU) is projected to be US$51.19.
In global comparison, United States is expected to generate the highest revenue with US$14.82bn in 2024.
Norway is experiencing a surge in demand for digital fitness and well-being platforms, driven by its tech-savvy population and a growing interest in holistic health.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Norway is experiencing significant growth and evolution, driven by various factors shaping consumer behavior and market dynamics.

Customer preferences: Customers in Norway are increasingly prioritizing convenience, personalization, and accessibility when it comes to their fitness and well-being needs. The demand for digital fitness solutions, online doctor consultations, and digital treatment options is on the rise as individuals seek more flexible and tailored healthcare experiences.

Trends in the market: In Norway, there is a noticeable shift towards digital fitness and well-being solutions, with a growing number of people turning to online platforms and apps to support their health goals. The convenience of accessing workout classes, wellness resources, and virtual consultations from the comfort of home is driving the adoption of digital services in the market. Additionally, the integration of technology such as wearables and health tracking devices is further enhancing the overall user experience and engagement in the digital fitness sector.

Local special circumstances: Norway's well-developed digital infrastructure and high internet penetration rate are facilitating the widespread adoption of digital fitness and well-being solutions in the country. The tech-savvy population, combined with a strong focus on health and wellness, creates a favorable environment for the growth of the market. Moreover, the government's initiatives to promote digital health services and telemedicine are also contributing to the expansion of the digital fitness and well-being market in Norway.

Underlying macroeconomic factors: The increasing healthcare costs and the need for more efficient and cost-effective healthcare solutions are driving the demand for digital fitness and well-being services in Norway. The market is also influenced by the aging population and the growing prevalence of chronic diseases, which are prompting individuals to seek accessible and convenient ways to manage their health. Additionally, the COVID-19 pandemic has accelerated the adoption of digital health technologies, further fueling the growth of the market in Norway.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.