Digital Health - Norway | Statista Market Forecast

The Digital Health market in Norway is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$452.50m in 2024.
Moreover, it is expected to experience an annual growth rate of 7.62% between 2024 and 2029, resulting in a projected market volume of US$653.20m by 2029.
In terms of average revenue per user (ARPU), in Norway is expected to see an amount of US$91.53.
When comparing Norway's revenue to the global market, it is worth noting that United States is projected to generate the highest revenue, with an estimated amount of US$47.12bn in 2024.
Among the various markets within the Digital Health market, Digital Treatment & Care is expected to be the largest market in Norway, with a total revenue value of US$212.00m in 2024.
This market holds great potential for growth and development in the country.
In Norway, the digital health market is thriving with a focus on innovative telemedicine solutions and patient-centered digital platforms.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

In Norway, the Digital Health market is experiencing significant growth and development, driven by various factors shaping consumer behavior and the healthcare landscape in the country.

Customer preferences: Consumers in Norway are increasingly valuing convenience and accessibility when it comes to healthcare services. This has led to a growing preference for digital fitness and well-being solutions that offer flexibility in managing personal health goals. Online doctor consultations have also gained popularity among individuals seeking quick medical advice without the need for in-person visits. Moreover, the digital treatment and care segment is witnessing traction as patients look for remote monitoring options and virtual care services.

Trends in the market: One prominent trend in the Norwegian Digital Health market is the proliferation of health and wellness apps that cater to different needs, such as fitness tracking, mental health support, and nutrition guidance. These apps leverage technology to provide personalized recommendations and real-time monitoring, aligning with the increasing focus on preventive healthcare in the country. Another trend is the integration of telemedicine platforms by healthcare providers, enabling patients to connect with doctors virtually for consultations and follow-ups. This trend not only enhances access to healthcare services but also optimizes resource utilization within the healthcare system.

Local special circumstances: Norway's strong emphasis on digital infrastructure and technology adoption plays a crucial role in the advancement of the Digital Health market. The country's high internet penetration rate and tech-savvy population create a conducive environment for the adoption of digital health solutions. Additionally, Norway's remote geography and dispersed population centers make telemedicine and digital healthcare platforms particularly valuable in overcoming barriers to traditional healthcare access. The cultural emphasis on health and well-being also drives the demand for digital health tools that support individuals in managing their health proactively.

Underlying macroeconomic factors: The Norwegian government's support for digital health initiatives through policies and funding contributes to the growth of the market. Initiatives promoting innovation in healthcare technology and telemedicine services receive backing from public resources, encouraging the development and adoption of digital health solutions. Moreover, the increasing healthcare expenditure in Norway reflects the country's commitment to improving healthcare outcomes through digitalization, creating opportunities for companies operating in the Digital Health market to expand their offerings and reach a wider audience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.