eServices

Revenue in the eServices market is projected to reach US$1.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.70%, resulting in a projected market volume of US$1.46bn by 2028.
The Online Education market is expected to show a revenue growth of 9.4% in 2025.0.
The Online Gambling market has a projected market volume of US$638.90m in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$1.04k in 2024.
In the Event Tickets market, the number of users is expected to amount to 1.7m users by 2028.
User penetration in the Event Tickets market will be at 29.9% in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in Norway has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to the development of this sector.

Customer preferences: Norwegian consumers have increasingly embraced eServices due to their convenience and efficiency. The digitalization of various industries has led to a growing demand for online services such as e-commerce, online banking, and digital entertainment. Customers appreciate the ease of accessing these services from the comfort of their own homes, as well as the ability to compare prices and read reviews before making a purchase. The preference for eServices is also driven by the high internet penetration rate in Norway, with a large majority of the population having access to the internet.

Trends in the market: One of the key trends in the eServices market in Norway is the rise of mobile services. With the widespread use of smartphones and tablets, consumers are increasingly using mobile apps to access eServices. This trend has been particularly pronounced in sectors such as transportation, food delivery, and online shopping. Companies have responded to this trend by developing user-friendly mobile apps that offer seamless and personalized experiences to their customers. Another trend in the market is the growing demand for sustainable eServices. Norwegian consumers are becoming more environmentally conscious and are actively seeking out services that have a minimal impact on the environment. This has led to the emergence of eco-friendly e-commerce platforms, digital payment solutions that support carbon offsetting, and online platforms for sharing resources and reducing waste.

Local special circumstances: Norway's strong digital infrastructure and high internet penetration rate have created a favorable environment for the development of eServices. The country has invested heavily in broadband infrastructure, ensuring that a large portion of the population has access to high-speed internet. Additionally, the high level of digital literacy among Norwegians has made it easier for companies to introduce new eServices and for consumers to adopt them.

Underlying macroeconomic factors: The strong and stable economy of Norway has also played a role in the development of the eServices market. The country has a high GDP per capita and a well-developed welfare system, which has resulted in a relatively affluent population with disposable income to spend on eServices. Furthermore, the government has been supportive of digitalization initiatives, providing incentives and support for businesses to adopt eServices and invest in digital infrastructure. In conclusion, the eServices market in Norway is experiencing significant growth due to customer preferences for convenience and efficiency, the rise of mobile services, the demand for sustainable options, the country's strong digital infrastructure, and the underlying macroeconomic factors. As these factors continue to drive the development of the eServices market, we can expect further growth and innovation in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.