Fitness Apps - Japan

Japan

Highlights

The Fitness Apps market in Japan is anticipated to achieve a revenue of ¥US$276.30m by 2024.
This projection indicates an estimated annual growth rate (CAGR 2024-2029) of 10.73%, ultimately leading to a market volume of ¥US$459.90m by 2029.
The penetration of users in the market is expected to be 21.10% in 2024 and is predicted to reach 25.67% by 2029.
The average revenue per user (ARPU) is estimated to be ¥US$18.94.
In comparison to other countries worldwide, United States is projected to generate the highest revenue, amounting to US$2.06bn in 2024.
In Japan, the use of fitness apps in the digital health market has seen a surge in popularity among the younger generation, driven by a growing health-consciousness and desire for convenience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Apps market in Japan is experiencing significant growth and evolution, with a focus on Fitness apps, Nutrition apps, and Meditation apps.

Customer preferences: Japanese consumers are increasingly prioritizing health and wellness, leading to a growing demand for fitness, nutrition, and meditation apps. These apps offer convenience, personalized experiences, and guidance, aligning with the preferences of tech-savvy individuals looking to improve their overall well-being.

Trends in the market: In Japan, Fitness apps are gaining popularity due to the emphasis on physical fitness and the convenience of tracking workouts and progress digitally. Nutrition apps are also on the rise, catering to the health-conscious population seeking guidance on meal planning and dietary choices. Additionally, Meditation apps are seeing increased adoption as more individuals recognize the importance of mental well-being and stress management in their daily lives.

Local special circumstances: Japan's unique cultural emphasis on balance and harmony influences the Fitness Apps market, with a focus on holistic approaches to health and wellness. The concept of "wa" or harmony plays a significant role in Japanese society, driving the popularity of meditation apps that promote mental balance and relaxation. Additionally, the country's traditional cuisine and dietary habits contribute to the demand for nutrition apps that offer guidance on healthy eating practices tailored to Japanese preferences.

Underlying macroeconomic factors: The steady economic growth in Japan supports the increasing adoption of Fitness apps, Nutrition apps, and Meditation apps as consumers have more disposable income to invest in their well-being. Furthermore, the tech-savvy nature of the Japanese population and high smartphone penetration rates create a conducive environment for the growth of the Fitness Apps market. The government's initiatives to promote a healthy lifestyle and preventive healthcare also contribute to the expanding market for health and wellness apps in Japan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.