Fitness Trackers - G7

Highlights

The Fitness-Tracker market is estimated to generate a revenue of US$18.40bn in 2024.
This market is projected to experience a steady annual growth rate (CAGR 2024-2029) of 6.20%, leading to a market volume of US$24.87bn by 2029.
The user penetration rate is predicted to be 17.09% in 2024 and is expected to increase to 24.79% by 2029.
The average revenue per user (ARPU) is anticipated to be US$138.30.
When compared globally, United States is expected to generate the highest revenue in the Fitness-Tracker market, reaching US$10.99bn in 2024.
In the United States, fitness trackers have become a mainstream accessory, with a wide range of options available to consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fitness Trackers market in G7 countries is experiencing significant growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Customers in G7 countries are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and well-being solutions. The convenience and accessibility of fitness trackers appeal to individuals looking to monitor their physical activity, set fitness goals, and track their progress in real-time.

Trends in the market: In the United States, the Fitness Trackers market is witnessing a trend towards integration with online doctor consultation services. This integration allows users to not only track their fitness metrics but also consult healthcare professionals remotely, leading to a more holistic approach to health management. In the United Kingdom, there is a rising popularity of digital treatment and care features within fitness trackers. These features enable users to access personalized workout plans, nutritional guidance, and even virtual physical therapy sessions, enhancing the overall user experience and effectiveness of the devices.

Local special circumstances: In Japan, where health and wellness have always been integral parts of the culture, fitness trackers are incorporating advanced technology such as AI-powered coaching and personalized recommendations to cater to the tech-savvy population. This unique blend of traditional values and cutting-edge innovation sets the Japanese Fitness Trackers market apart from other G7 countries.

Underlying macroeconomic factors: The strong presence of tech companies and startups in G7 countries is driving innovation in the Fitness Trackers market, leading to the introduction of new features and functionalities that cater to evolving consumer needs. Additionally, the increasing focus on preventive healthcare and the shift towards remote monitoring and telehealth services are further propelling the growth of the market in these advanced economies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.