Digital Health - CIS | Statista Market Forecast

The Digital Health market in the CIS region is projected to reach a revenue of US$3.26bn by 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2029) of 9.27%, leading to a projected market volume of US$5.08bn by 2029.
The average revenue per user (ARPU) is estimated to be US$56.86.
In comparison to other countries, United States is expected to generate the highest revenue, with an estimated amount of US$47.12bn in 2024.
Among the various markets, Digital Treatment & Care is anticipated to be the largest, with a total revenue value of US$1.77bn in 2024.
In CIS, the digital health market is experiencing rapid growth as the government invests heavily in digital infrastructure and telemedicine services.

Definition:

The Digital Health market refers to the use of technology to improve health and healthcare delivery. It includes the Digital Fitness & Well-Being, Online Doctor Consultations, and Digital Treatment & Care markets.

Structure:

The Digital Health market is divided into three markets:

Digital Fitness & Well-Being: This market includes fitness trackers, health and wellness coaching, and tools that help individuals monitor and improve their health and well-being.
Online Doctor Consultations: This market includes telemedicine and other digital tools that allow patients to consult with doctors remotely.
Digital Treatment & Care: This market includes digital tools that are used to diagnose, treat, and manage medical conditions. It includes the Connected Biosensors and Digital Care Management markets.

Additional Information:

The growth of the Digital Health market is driven by factors such as increasing smartphone penetration, improved internet connectivity, and the growing need to curb healthcare costs. The market is also supported by government initiatives to spread digitalization across the healthcare sector. Key players in the market are introducing advanced applications to enhance the user experience and integrate with other digital platforms. The COVID-19 pandemic has accelerated the adoption of digital health solutions, particularly in the Online Doctor Consultations market.

Digital fitness and well-being
Fitness trackers
Connected Biosensors
Digital care management
Online pharmacies
Online doctor consultations
Health and wellness coaching
Digital treatment and care

Smart clothing
Smart shoes
Smart eyewear

The Digital Health market in CIS is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the region.

Customer preferences: Customers in the CIS region are increasingly turning to digital health solutions for convenience, accessibility, and efficiency. The growing adoption of smartphones and internet connectivity has made digital fitness and well-being apps popular among tech-savvy individuals looking to monitor and improve their health on-the-go. Online doctor consultations are also gaining traction as people seek quick medical advice without the need for in-person visits. Additionally, digital treatment and care services are becoming more appealing to patients looking for personalized and remote healthcare options.

Trends in the market: In CIS countries, the Digital Health market is witnessing a surge in telemedicine platforms offering virtual consultations with healthcare professionals. This trend is particularly prominent in rural areas where access to medical facilities may be limited. Moreover, digital fitness and well-being apps tailored to local preferences and languages are gaining popularity among health-conscious consumers. The market is also seeing an increase in the development of digital treatment solutions for chronic conditions, providing patients with tools to manage their health more effectively.

Local special circumstances: One of the key factors driving the growth of the Digital Health market in CIS is the region's vast geographical expanse and varying levels of healthcare infrastructure. In countries like Russia and Kazakhstan, where healthcare services may be concentrated in urban areas, digital health solutions offer a way to bridge the gap and reach underserved populations. Additionally, the diverse cultural and linguistic landscape of the CIS region necessitates the customization of digital health products to cater to specific local needs and preferences.

Underlying macroeconomic factors: The Digital Health market in CIS is also influenced by macroeconomic factors such as government initiatives to modernize the healthcare sector and improve access to medical services. Increasing investment in healthcare technology and infrastructure is driving innovation in the market, leading to the development of advanced digital health solutions. Furthermore, changing demographic trends, including an aging population and a rise in chronic diseases, are creating a growing demand for digital health services that can provide efficient and cost-effective healthcare options for individuals across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Over 1.3 billion people will use digital health in 2024. This includes using fitness trackers and smartwatches, online doctor consultations, or any other digital treatment and care use. The utilization of digital health, particularly telemedicine, increased significantly during the COVID-19 pandemic as alternatives to physical appointments were required. Wearables such as smartwatches have been popular for some years, and still undergo steady growth. The digital health market was worth around 172 billion U.S. dollars in 2024, with a forecast for future growth.