Digital Treatment & Care - CIS | Statista Market Forecast

The Digital Treatment & Care market in CIS is projected to reach a revenue of US$1.77bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 11.50%, resulting in a projected market volume of US$3.06bn by 2029.
The user penetration is expected to be 13.66% in 2024 and is projected to reach 16.93% by 2029.
The average revenue per user (ARPU) is expected to be US$53.54.
In global comparison, United States is anticipated to generate the most revenue with US$29.91bn in 2024.
In the CIS market, the digital treatment & care market is witnessing significant growth, with a surge in telemedicine platforms and remote patient monitoring solutions.

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Contraception and fertility apps
Medication checker apps
Smart blood pressure meters
Smart thermometers
Smart glucose meters
Natural and synthetic agents
Analgesics (e.g., aspirin, paracetamol)
Cough and cold remedies (e.g., Vicks VapoRub)
Vitamins and minerals
Skin treatment products
Care phones/social alarms

Health tracking devices
Fitness apps
Sleeping apps
Mood improvement apps
Health tracking apps
Fitness wearables
Fitness apps
Motion trackers

The Digital Treatment & Care market in CIS is experiencing significant growth and development, driven by various factors influencing the adoption of digital health solutions in the region.

Customer preferences: Customers in CIS countries are increasingly turning to digital treatment and care solutions due to the convenience and accessibility they offer. With busy lifestyles and limited access to traditional healthcare services in some areas, individuals are seeking alternative ways to manage their health. The convenience of using apps for contraception/fertility tracking, medication checking, and purchasing medications online is particularly appealing to tech-savvy consumers in the region.

Trends in the market: In the CIS region, there is a growing trend towards the use of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices allow individuals to monitor their health parameters more effectively and share the data with healthcare providers remotely. Additionally, the rising popularity of social alarms for the elderly population is contributing to the expansion of the digital treatment and care market in CIS countries.

Local special circumstances: One of the key factors driving the digital treatment and care market in CIS is the uneven distribution of healthcare services across the region. In some countries, rural areas may have limited access to healthcare facilities, making digital health solutions a viable alternative for remote consultations and monitoring. Additionally, the aging population in CIS countries is increasing the demand for digital therapeutics and social alarms to support elderly individuals living independently.

Underlying macroeconomic factors: The economic landscape in CIS countries plays a significant role in shaping the digital treatment and care market. As disposable incomes rise and access to smartphones and the internet becomes more widespread, the adoption of digital health solutions is expected to increase. Government initiatives to promote digital healthcare and invest in health technology infrastructure are also fueling the growth of the market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.