eServices

Revenue in the eServices market is projected to reach US$2.44bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.17%, resulting in a projected market volume of US$3.22bn by 2028.
The Online Education market is expected to show a revenue growth of 9.5% in 2025.0.
The Event Tickets market has a projected market volume of US$1.59bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$731.40 in 2024.
In the Event Tickets market, the number of users is expected to amount to 26.8m users by 2028.
User penetration in the 0.0 market will be at 0.0 in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in CIS is experiencing significant growth and development, driven by various factors such as increasing internet penetration, rising smartphone adoption, and a growing demand for convenient online services. Customer preferences in the eServices market in CIS are shifting towards digital platforms and online solutions. Consumers are increasingly seeking convenience and efficiency in their daily lives, and eServices provide them with the ability to access various services from the comfort of their homes or on-the-go. This includes services such as e-commerce, online banking, digital entertainment, and online education. The convenience of accessing these services through smartphones or computers has made them highly popular among consumers in the region. Trends in the eServices market in CIS include the rapid growth of e-commerce. Online shopping has gained significant traction in recent years, with consumers embracing the convenience of browsing and purchasing products online. This trend is driven by factors such as a wide range of product options, competitive pricing, and the ease of comparing prices and reading customer reviews. The growth of e-commerce platforms has also been facilitated by improvements in logistics and delivery services, making it easier for consumers to receive their purchases in a timely manner. Another trend in the eServices market in CIS is the increasing popularity of online banking and digital payment solutions. Consumers are embracing the convenience and security of conducting financial transactions online, such as transferring funds, paying bills, and making online purchases. This trend is supported by the development of secure payment gateways and the integration of biometric authentication methods, which enhance the security of online transactions. Local special circumstances in the eServices market in CIS include the diversity of languages and cultures across the region. This poses a challenge for eService providers, as they need to cater to the linguistic and cultural preferences of different countries within the CIS. Localization of platforms and services, including language options and culturally relevant content, is crucial to effectively engage with the diverse consumer base in the region. Underlying macroeconomic factors driving the development of the eServices market in CIS include increasing disposable incomes and a growing middle class. As more consumers have the financial means to access online services, the demand for eServices continues to grow. Additionally, government initiatives to promote digitalization and e-commerce in the region have also contributed to the growth of the eServices market. In conclusion, the eServices market in CIS is experiencing significant growth and development, driven by increasing internet penetration, rising smartphone adoption, and a growing demand for convenient online services. Customer preferences are shifting towards digital platforms and online solutions, with trends including the rapid growth of e-commerce and the increasing popularity of online banking. Local special circumstances, such as the diversity of languages and cultures, pose challenges for eService providers. Underlying macroeconomic factors, such as increasing disposable incomes and government initiatives, are driving the development of the eServices market in CIS.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.