Shopping - Nordics
Nordics- In 2022, the projected total revenue in the Shopping market in the Nordics is expected to reach US$323.40m.
- Looking ahead, the market is anticipated to experience an annual growth rate (CAGR 2022-2027) of 11.38%, resulting in a projected market volume of US$581.00m by 2027.
- Specifically, in the Shopping market, revenue from in-app purchases (IAP) is projected to reach US$1.12m in 2022, while revenue from paid apps is expected to reach US$1.03m in the same year.
- Additionally, advertising revenue in the Shopping market is projected to reach US$321.20m in 2022.
- Moreover, the number of downloads in the Shopping market is expected to reach 5.99m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$54.03.
- When compared globally, it is worth noting that China generates the highest revenue in the Shopping market, which is projected to reach US$10.10bn in 2022.
- Key regions:
- China,
- Asia,
- Germany,
- United States,
- South Korea
Definition:
The Shopping market contains apps that are tied to major online stores and eCommerce companies. It is no surprise that online shopping giants such as Amazon and Walmart have the most downloaded apps in this category. In addition to facilitating purchases, these apps advertise special deals and promotions. Apps such as eBay and Etsy that facilitate C2C (consumer-to-consumer) transactions are also included. The apps in this category are important components of the trillion-dollar eCommerce market.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
