Shopping - China
China- The projected total revenue in the Shopping market in China is set to reach US$10.10bn by 2022.
- This forecast indicates a strong growth potential, with an expected annual growth rate of 11.87% (CAGR 2022-2027).
- If this growth trajectory continues, the market volume is projected to reach US$19.48bn by 2027.
- Within the Shopping market, in-app purchase (IAP) revenue is expected to reach US$170.60m in 2022, while paid app revenue is projected to reach US$27.16m in the same year.
- Moreover, advertising revenue is estimated to reach US$9.90bn in 2022.
- In terms of downloads, the number of downloads in the Shopping market is expected to reach 354.00m downloads in 2022.
- This indicates a substantial user base and market demand.
- Currently, the average revenue per download stands at US$28.53, reflecting the monetization potential within the Shopping market China.
- It is worth noting that [globalrevenue_currentlayer_yeartoday_maxcountrynameprep] generates the highest revenue globally within the Shopping market, with a projected revenue of US$10.10bn in 2022.
- This highlights China's significant contribution to the overall market.
- Key regions:
- Asia,
- Germany,
- United States,
- South Korea,
- Europe
Definition:
The Shopping market contains apps that are tied to major online stores and eCommerce companies. It is no surprise that online shopping giants such as Amazon and Walmart have the most downloaded apps in this category. In addition to facilitating purchases, these apps advertise special deals and promotions. Apps such as eBay and Etsy that facilitate C2C (consumer-to-consumer) transactions are also included. The apps in this category are important components of the trillion-dollar eCommerce market.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
