Navigation - Nordics
Nordics- The Navigation market in the Nordics is expected to experience significant growth in the coming years.
- By 2022, the total revenue in this market is projected to reach US$27.90m.
- This indicates a positive trend, as the market is expected to show an annual growth rate (CAGR 2022-2027) of 10.82%.
- This growth is anticipated to result in a market volume of US$48.95m by 2027.
- Within the Navigation market, different revenue streams contribute to the overall revenue.
- In-app purchase (IAP) revenue, for instance, is projected to reach US$11.38m in 2022.
- Furthermore, paid app revenue is expected to reach US$1.78m in the same year.
- Advertising revenue, on the other hand, is projected to reach US$14.73m in 2022.
- To further understand the market dynamics, it is important to consider the number of downloads.
- In 2022, the number of downloads in the Navigation market is projected to reach 9.86m downloads.
- This indicates a strong user base and potential for revenue generation.
- When analyzing the revenue per download, it is currently estimated to be US$2.83.
- This metric provides insights into the average revenue generated from each download.
- It is an important factor to consider for businesses operating in the Navigation market.
- In a global comparison, it is interesting to note that China generates the most revenue in the Navigation market.
- In 2022, China is projected to generate a substantial revenue of US$439.80m.
- This highlights the significant market potential in the country.
- Overall, the Navigation market in the Nordics is expected to witness steady growth in the coming years.
- With various revenue streams and a strong user base, businesses operating in this market have the opportunity to capitalize on the increasing demand for navigation services.
- Key regions:
- Germany,
- Europe,
- Japan,
- Asia,
- South Korea
Definition:
The Navigation market covers apps that give real-time travel directions or enable the hiring of transportation services. Many of these apps have the functionality of Global Positioning Systems (GPS). The most popular GPS app is undoubtedly Google Maps, which has the best coverage and most up-to-date route recommendations. Uber and Lyft are well-known ride-hailing apps that allow users to contract drivers in their immediate vicinity to reach a physical location.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
