App - Mexico
Mexico- The App market in Mexico is expected to reach a total revenue of US$2.11bn by 2022.
- This projection indicates a steady growth rate with a compound annual growth rate (CAGR 2022-2027) of 9.39%.
- Consequently, the market volume is projected to reach US$3.39bn by 2027.
- In terms of revenue streams, in-app purchase (IAP) revenue is projected to amount to US$552.50m in 2022.
- Additionally, paid app revenue is expected to reach US$70.23m in the same year.
- Advertising revenue is also projected to contribute significantly, reaching US$1.49bn in 2022.
- The App market in Mexico is also witnessing a substantial increase in the number of downloads.
- It is estimated that the number of downloads will reach 5.68bn downloads in 2022.
- Currently, the average revenue per download stands at US$0.37.
- When comparing the global market, China leads the way in terms of revenue generation.
- In 2022, China is projected to generate a revenue of US$162.90bn, surpassing other countries in the App market.
- Key regions:
- China,
- United States,
- Europe,
- Germany,
- Asia
Definition:
The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones.Structure:
We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
