Card Games - Mexico

Mexico

In Mexico, the Card Games market is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$23.00m in 2022.
This indicates a positive trend in the industry, with an estimated annual growth rate (CAGR 2022-2027) of 16.14%.
By 2027, the market volume is projected to expand to US$55.54m.
When examining the revenue sources within the Card Games market, it is anticipated that in-app purchases (IAP) will contribute significantly.
In 2022, the projected revenue from IAP is expected to reach US$4.15m.
Additionally, the revenue from paid apps is projected to reach US$0.21m in the same year.
Furthermore, advertising revenue is estimated to reach US$18.65m, reflecting the industry's reliance on advertising as a revenue stream.
In terms of user engagement, the number of downloads in the Card Games market is projected to reach 43.82m downloads in 2022.
This indicates a strong demand for card games among consumers.
Currently, the average revenue per download is expected to amount to US$0.52.
It is worth noting that when comparing global markets, in the United States stands out as the frontrunner in terms of revenue generation.
In 2022, the Card Games market in the United States is expected to generate a substantial revenue of US$5,188.00m.
This highlights the dominance of the US market in the card games industry.
Overall, the Card Games market in Mexico is poised for growth, with substantial revenue projections and a strong demand for downloads.
As the industry continues to evolve, it will be interesting to observe how these numbers translate into real-world success for businesses in the country.

Key regions: China, Europe, Asia, Germany, India

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.