Music Games - Australia & Oceania
Australia & Oceania- The Music Games market in Australia & Oceania is expected to witness significant growth in the coming years.
- According to projections, the total revenue in this market is estimated to reach US$14.76m in 2022.
- This revenue is expected to experience a steady annual growth rate of 6.41% (CAGR 2022-2027), resulting in a projected market volume of US$20.16m by 2027.
- In terms of revenue sources, in-app purchases (IAP) are projected to contribute US$2.64m in 2022.
- Additionally, paid app revenue is estimated to reach US$486.40k in the same year.
- Furthermore, advertising revenue is expected to amount to US$11.63m in 2022.
- The number of downloads in the Music Games market is also expected to witness significant growth, reaching 10.34m downloads in 2022.
- Currently, the average revenue per download is estimated to be US$1.43.
- A global comparison reveals that China generates the highest revenue in the Music Games market, projected to reach US$1.36bn in 2022.
- This showcases the dominance of the Chinese market in this segment.
- Key regions:
- South Korea,
- United States,
- Europe,
- India,
- China
Definition:
Music game apps are games with a musical theme that do not necessarily require users to play or create music. For example, the popular Magic Tiles app involves rapidly pressing a series of cascading tiles that fall in sync with a popular song. The app Incredibox allows one to create different kinds of music by dragging and dropping icons on a group of avatars.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
