Games - Lithuania
Lithuania- The Games market in Lithuania is expected to achieve remarkable growth in the coming years.
- By 2022, the total revenue in this market is projected to reach US$18.34m.
- This growth is further anticipated to continue at an annual growth rate of 8.63% from 2022 to 2027, resulting in a projected market volume of US$29.91m by 2027.
- Within the Games market, in-app purchase (IAP) revenue is projected to reach US$8.85m in 2022, indicating the popularity of this monetization method.
- Additionally, paid app revenue is expected to reach US$629.30k in the same year.
- Moreover, advertising revenue is projected to generate US$8.86m in 2022, reflecting the significant role of advertisements in this market.
- Furthermore, the number of downloads in the Games market is projected to reach 71.99m downloads in 2022, demonstrating the high demand for gaming experiences.
- Currently, the average revenue per download is estimated to be US$0.25, emphasizing the value generated by each individual download.
- In a global comparison, China stands out as the leading revenue generator in the Games market, with a staggering US$62.86bn expected in 2022.
- This showcases the immense scale and potential of the Chinese gaming industry.
- As in Lithuania continues to embrace the Games market, it is poised to benefit from the growth and opportunities presented by this dynamic industry.
- Key regions:
- Europe,
- India,
- United States,
- South Korea,
- Asia
Definition:
The Games market is the largest and highest earning category for mobile apps and generates approximately 50% of total app revenue worldwide. Mobile games have long dominated the computer gaming landscape and are far ahead of console games and PC games in terms of revenue and number of gamers.Structure:
We include fifteen submarkets under the Games category (Action, Adventure, Board, Card, Casino, Casual, Music, Puzzle, Racing, Role-Playing, Simulation, Sport, Strategy, Trivia, and Word) which are found in both Apple Inc.'s App Store and the Google Play store. Since games can contain numerous themes and game mechanics simultaneously, it is not unusual for a game to be included in several categories at the same time.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
