Education - Lithuania
Lithuania- The Education market in Lithuania is set to experience substantial growth in the coming years.
- According to projections, the total revenue in this market is expected to reach US$1.25m in 2022.
- Moreover, it is anticipated that the market will maintain an annual growth rate of 10.41% from 2022 to 2027, resulting in a projected market volume of US$2.13m by 2027.
- In terms of revenue breakdown, in-app purchases (IAP) are projected to contribute significantly, with an estimated revenue of US$715.30k in 2022.
- Additionally, paid app revenue is expected to reach US$31.46k in the same year.
- Furthermore, advertising revenue in the Education market is projected to reach US$500.10k in 2022.
- The Education market in Lithuania is not only witnessing growth in revenue but also in the number of downloads.
- It is predicted that the number of downloads will reach 2.02m downloads in 2022.
- Currently, the average revenue per download is expected to amount to US$0.62.
- When comparing the Education market revenue on a global scale, it becomes evident that United States leads the way, generating a staggering US$2.68bn in 2022.
- This showcases the significant market potential and opportunities available in the Education market sector.
- Overall, the Education market in Lithuania is poised for growth, with promising revenue projections and a rising number of downloads.
- As the market continues to expand, it presents numerous possibilities for businesses and investors to capitalize on this thriving sector.
- Key regions:
- China,
- Germany,
- Europe,
- South Korea,
- United States
Definition:
The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
